Julius Meinl Celebrates Milestone of 100% Responsibly Sourced Coffee for Sustainability

Julius Meinl has made significant strides in the realm of sustainability, achieving a notable milestone with its commitment to sourcing 100% 'Responsibly Selected Coffee'. This achievement demonstrates the company's dedicated journey towards sustainable coffee production and coffee sourcing practices.
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The Journey to Sustainability


With its two main production plants located in Vienna and Vicenza, Julius Meinl has meticulously worked through the complexities of the coffee supply chain for years. By forming strong partnerships with green coffee suppliers, the company has actively contributed to defining sustainability standards that resonate throughout the coffee industry. Their comprehensive approach is built on three key dimensions: Economic, Social, and Environmental.

Economic Sustainability


In terms of economic sustainability, Julius Meinl offers farmers access to agricultural knowledge and promotes better farm management techniques. This enables coffee growers to not only enhance their productivity but also strengthen their businesses, contributing to a sustainable economic ecosystem.

Social Responsibility


Social considerations are at the forefront of Julius Meinl's sustainability ethos. The company actively respects human rights by ensuring safe and fair working conditions and the protection of vulnerable groups such as children within the coffee supply chain. Their commitment extends to supporting local communities through various initiatives.

Environmental Consciousness


Environmental sustainability is pivotal to Julius Meinl’s sourcing strategies. The company aims to safeguard biodiversity, responsibly manage water resources, and foster practices that prevent pollution and mitigate climate change. By adopting such measures, Julius Meinl ensures that its sourcing processes are not only ethically sound but also environmentally friendly.

A Collaborative Effort


Through the Global Coffee Platform (GCP), Julius Meinl is aligned with an internationally recognized framework for coffee sustainability. The Coffee Sustainability Reference Code (Coffee SR Code) conceptualized by GCP lays down shared principles that all coffee stakeholders can adhere to. This mechanism of equivalence recognizes sustainability initiatives from suppliers who align with these criteria, simplifying the compliance landscape and allowing for a unified approach to improving conditions for coffee farmers.

Continuous Improvement


A fundamental pillar of the Coffee SR Code is a commitment to continuous improvement. This reflects an understanding of evolving social, environmental, and economic conditions in coffee-producing regions. By collaborating with Enveritas, a non-profit organization, Julius Meinl is able to track progress and address challenges across its supply chains effectively. Regular assessments not only offer insights but also foster discussions with suppliers aimed at fostering meaningful improvements on the ground.

Looking Forward


The full realization of 100% Responsibly Selected Coffee is viewed as a significant milestone for Julius Meinl, yet the company is not resting on its laurels. Plans are already in motion to ensure that all externally produced Julius Meinl-branded coffee products will also meet the same high standards of responsible sourcing by the close of 2028. This step will further solidify its commitment to sustainability, impacting lives positively for generations to come.

In the words of Nicolas Charmillot, Director of Green Coffee Sourcing at Julius Meinl: "Achieving 100% Responsibly Selected Coffee in our own roasteries is a critical step in our sustainability journey. It underscores our commitment to making meaningful contributions across our supply chain. Our initiative assures coffee enthusiasts that every bean sourced reflects respect for people and the planet."
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As a legacy coffee roaster founded in 1862, Julius Meinl has established itself as one of the world's oldest coffee brands, renowned not just for quality but also for its proactive approach to sustainability in the modern coffee landscape.
With over 160 years of expertise, Julius Meinl continues to push the envelope, ensuring their coffee not only satisfies the palate but also nurtures the environment and supports the community.
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In essence, Julius Meinl's journey toward responsibly selected coffee forms part of a broader narrative about sustainable practices in the coffee industry as more and more brands strive to ensure that their products contribute positively to both person and planet.

Topics Consumer Products & Retail)

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