#Japan #Tokyo #SPAM #FamilyMart #HawaiianCampaign

Dive into a Hawaiian Paradise with FamilyMart's New Offerings!

As summer approaches, FamilyMart is set to bring a taste of tropical paradise to its stores with their campaign titled "Uma Aloha at FamilyMart: Savor the Deliciousness of Hawaii!" Launching on July 15, 2025, the campaign will feature an enticing lineup of 12 Hawaiian dishes that promise to transport customers to the sun-kissed beaches of Hawaii. This initiative not only aims to fulfill the craving for authentic Hawaiian cuisine but also to create a festive atmosphere reminiscent of a vacation getaway.

In recent years, especially following the COVID-19 pandemic, there has been a resurgence in the desire for travel to popular destinations like Hawaii. According to JTB's rankings for summer vacation hotspots, Hawaii remains the top choice for travelers in the upcoming summer of 2025. However, the rising costs associated with long-distance travel have caused many to reconsider their plans to fly abroad. This new campaign addresses a growing trend among consumers — the ability to experience authentic Hawaiian food without venturing far from home.

FamilyMart is creatively tapping into this demand by enhancing its original Hawaiian gourmet offerings, which were well-received last year. This time, several popular local dishes will be available nationwide in approximately 16,300 stores. Whether it's SPAM® musubi, loco moco, or the beloved malasada, shoppers can indulge in these culinary delights that reflect the vibrant flavors of Hawaii.

What's on the Menu?

Featured Dishes

Here are some highlights of the 12 unique offerings set to debut:

• - Malasada with Macadamia Chocolate Whip: Soft doughnut filled with rich macadamia chocolate cream, topped with cocoa sugar. (Price: ¥158)
• - SPAM® Musubi with Tuna Mayonnaise: A delightful blend of SPAM® and a slightly sweet tuna mayonnaise. (Price: ¥287)
• - Loco Moco with Gravy and Beef Hamburger: Featuring a juicy beef hamburger under savory gravy, crafted in partnership with Kona's Coffee. (Price: ¥698)
• - Refreshing Acai Bowl Drinks and Ice Cream: Available in both drink and ice varieties, perfect for hot summer days. (Prices: ¥268 and ¥450 respectively)
• - Quinoa and Salmon Poke with Colorful Vegetables: A fresh take on a Hawaiian classic, served salad-style for a healthy option. (Price: ¥328)

For a full list of dishes, including prices and release dates, customers can refer to FamilyMart’s official announcements.

Exciting Offer and Giveaway

To celebrate this delightful campaign, FamilyMart has orchestrated a series of exciting events. The first week will feature a special giveaway where participants can win a 3-night, 5-day trip to Hawaii! To enter, customers can partake in the following:
1. Follow FamilyMart's official X account (@famima_now).
2. Quote the designated post using the hashtag “#ファミマでハワイにいっちゃおう (Let’s Go to Hawaii with FamilyMart)”.

Additionally, FamilyMart will distribute ¥50 off coupons for eligible products through its app, Famipay, to the first 100,000 users each week. This promotional offer will coincide with the launch of the Hawaiian dishes over three consecutive weeks.

Unique Merchandise and Advertisements

For coffee lovers, don’t miss out on FamilyMart Online’s exclusive Lion Coffee merchandise, perfect for those wanting to savor a piece of Hawaii at home. A commercial airing on television will feature popular actors showcasing the excitement of the campaign, further immersing customers in the Hawaiian experience.

FamilyMart continues to honor its commitment to customer satisfaction and regional engagement with products that bring joy and comfort to people’s everyday lives. The success of this campaign is anticipated to foster a unique summer atmosphere and provide memorable experiences for customers everywhere. So mark your calendar for July 15, and prepare yourself for a Hawaiian adventure from the comfort of your nearest FamilyMart!