Exciting New Collaboration: GU Partners with Puppet Sunsun for Summer Collection

GU x Puppet Sunsun Collaboration Unveils New Summer Collection

In an exciting announcement, CHOCOLATE Inc., based in Shibuya, Tokyo, reveals the second collaboration between the iconic fashion brand GU and the beloved puppet character, Puppet Sunsun. Titled "Ice Cream with Sunsun and Friends," this collection is set to launch on June 19, 2026, featuring a delightful array of summer-themed items that are sure to capture the hearts of fans.

This collection includes six distinct pieces, featuring three styles for women, two for kids, and an assortment of merchandise. Each item is inspired by the refreshing delight of ice cream, making it a perfect fit for the upcoming warm months. From graphic t-shirts showcasing whimsical ice cream cart designs to cotton pajamas inspired by various ice cream flavors, this collection is all about fun and creativity.

Among the standout items are the charming mini pouches where Sunsun pops out from a chocolate mint ice cream and Non-Non from a vanilla scoop, adding a playful touch to the collection. Each piece is attractively priced, with options available for all ages.

Launch Date and Availability

The new line will be available at all GU stores nationwide and through the online shop starting June 19, 2026. Fans of Puppet Sunsun can eagerly await the collection’s official unveiling and get ready to enjoy these adorable summertime essentials.

Collection Highlights:

For Women:

- Graphic T-Shirt (¥1,490) - Front and back designs celebrating summer.
- Cotton Pajama Set (¥2,490) - Comfortable and creatively designed.
- Two-Pack Socks (¥990) - Fun and fashionable for everyday wear.

For Kids:

- Graphic T-Shirt (¥990) - Cool designs that kids will love.
- Cropped Graphic T-Shirt (¥990) - A trendy choice for young fashionistas.

Merchandise:

- Mini Pouch (¥1,990) - Perfect for storing small essentials, designed with beloved characters.

Puppet Sunsun and GU: A Perfect Match

Puppet Sunsun, a charming character from the puppet kingdom of Toohook, has captured the hearts of many with its fun-filled puppet movies featuring Sunsun and friends, who take viewers on delightful adventures. The character boasts over three million followers on social media, with its short films being aired weekly on terrestrial television.

GU, known for its commitment to providing freedom and style through fashion, presents this collaboration to offer fans a unique chance to express their individuality this summer. The campaign’s tagline, "YOUR FREEDOM: The freedom to reinvent yourself," aligns perfectly with the playful spirit of Puppet Sunsun.

Follow Puppet Sunsun Online

To keep up with Puppet Sunsun and explore more about their exciting world, fans can check out their website and social media channels:

As both GU and Puppet Sunsun gear up for this collaboration, customers can expect a wonderful blend of creativity, fun, and summertime joy, making this collection a must-have for fans and fashion enthusiasts alike.

Note: Prices are inclusive of tax. Product availability may vary, and details regarding product specifications are subject to change without notice. Be sure to check back for updates!