#United States #Atlanta #Nutrition #Chobani #U.S. Soccer

A New Era for Soccer and Nutrition

In a significant step towards fostering community and health, U.S. Soccer Federation and Chobani have announced a multi-year partnership aimed at integrating nutrition with the love of soccer. With the slogan "Feeding the Dream," this collaboration underscores the belief that when individuals are nourished and united, the impact extends well beyond the soccer field. This partnership aligns with U.S. Soccer's objectives to enhance participation across all levels, especially as the nation prepares for major international events like the 2026 FIFA Men's World Cup and the 2028 Olympic Games.

The Essence of the Partnership

Hamdi Ulukaya, Chobani’s Founder and CEO, emphasized the essence of this collaboration by stating, "U.S. Soccer and Chobani share something magical—the power to bring people together in a new dimension." This partnership is not merely about soccer technique or conditioning; it embodies a shared vision of nurturing potential and fostering connections within communities. U.S. Soccer’s CEO, JT Batson, echoed this sentiment, noting soccer's intrinsic ability to build community ties and provide opportunities for growth among young athletes.

Programs and Initiatives

As part of their initiative, Chobani will play an instrumental role in several important programs including the "Chobani Ball Kids" and various coach development initiatives. Furthermore, the Soccer Forward Foundation, U.S. Soccer’s legacy project, will provide scholarship grants to youth soccer clubs nationwide. A dedicated learning tool, created with inputs from Chobani’s food scientists and U.S. Soccer’s growth experts, will teach coaches how to instill nutritional values and knowledge to young players. This educational resource is set to be featured on the Soccer Forward Resource Hub.

Moreover, Chobani will be a founding partner at the Arthur M. Blank National Training Center, envisioned as the future home of U.S. Soccer, where budding athletes and coaches will be nurtured in an environment valuing health and performance. Additionally, La Colombe Coffee Workshop has joined this venture as the official coffee partner, ensuring that nutrition extends beyond meals to beverages as well.

Chobani's Commitment to Quality

Chobani has always been driven by a commitment to provide nutritious, quality food to everyone, aiming for a healthier world through its products, which include yogurt, oat milk, and creamers. Founded in 2005 by Ulukaya, an immigrant from Turkey, Chobani strives to prioritize communities with its philanthropic efforts and dedication to sustainable practices in food production. Following recent acquisitions, Chobani has expanded its offerings to include ready-to-drink coffee beverages, appealing to a broader audience while staying true to its mission.

U.S. Soccer's Vision

Established in 1913, U.S. Soccer functions as the governing body for soccer in the United States and operates as a 501(c)(3) nonprofit organization. The organization sees soccer as more than a mere sport; it views it as a transformative force for social good, focusing on accessibility, success, and sustainable investments, ensuring everyone can experience the joy associated with soccer. This partnership aids in actualizing that vision, further embedding soccer into the fabric of American culture.

Through this alliance, U.S. Soccer and Chobani hope to inspire future generations, proving that with the right support, dreams can flourish both on and off the field. This collaboration is not just about soccer and nutrition; it's about building a healthier, more inclusive future where everyone can thrive. As both entities work towards these goals, they embody a shared commitment to innovation and community engagement that promises to drive change throughout the nation.