Verato to Lead Discussion on AI-Ready Transformation and Master Data Management at Gartner Symposium 2025
Verato® is set to host a pivotal panel discussion titled "Unlock AI-Ready Digital Transformation with Next-Gen Master Data Management" at the upcoming Gartner IT Symposium/Xpo™ 2025, scheduled for October 23 at 11:30 am ET in Orlando, Florida. This session will feature industry leaders including Clay Ritchey, Verato's CEO, Aaron Miri from Baptist Health, and Todd Crosslin from Snowflake.
As organizations face the challenge of massive data accumulation without actionable insights, this panel aims to explore innovative approaches to master data management (MDM) and identity intelligence. Verato’s research, particularly highlighted in 'The Identity Intelligence Imperative,' underscores a significant concern: a staggering 90% of leaders in regulated industries acknowledge that fragmented identity data hinders their capacity to deliver personalized and seamless experiences that customers demand.
Ritchey emphasizes the need for a unified approach, stating that utilizing identity intelligence across an enterprise can be transformative. "Exceptional experiences lead to better customer retention and brand loyalty, which are critical in today’s competitive landscape," he remarked.
The Verato MDM Cloud is poised to redefine MDM by integrating advanced identity verification, AI-driven data governance, and enhanced insights, allowing organizations to establish a reliable identity foundation.
Miri, representing Baptist Health, stresses the importance of identity in healthcare, saying, "Understanding our patients at every stage of their journey is integral; an incorrect identity record can disrupt the entire care process."
In partnership with Snowflake, Verato enables clients to harness identity data directly within Snowflake's platform, facilitating deeper analytics and driving efforts like Customer 360 initiatives. Crosslin noted, "In a world increasingly reliant on AI and analytics, trusted identity acts as a fundamental pillar supporting comprehensive customer engagement strategies."
Verato's commitment to bridging the gap in identity data management signifies a critical move towards enhancing operational efficiency and enabling businesses to better understand their customers. Scheduled at Booth No. 119 at the Gartner event, Verato will showcase how its advanced capabilities can provide a competitive edge.
The Gartner IT Symposium/Xpo is recognized as a premier gathering for CIOs and IT executives globally, aiming to equip them with insights to leverage technology effectively for future business challenges. Attendees can follow updates via the conference’s social media with #GartnerSYM.
Verato continues to strive for excellence as it reshapes MDM practices, focusing on empowering organizations to gain a comprehensive view of identity across ecosystems. This empowers efficient functions that can ultimately transform experiences in industries as varied as healthcare, life sciences, and finance. For organizations grappling with data silos and identity challenges, this discussion promises to illuminate pathways toward achieving an AI-ready environment.
For more information on Verato's offerings or to engage with the team, visit their website at verato.com.
By attending this session, industry leaders can anticipate actionable insights and strategies that will drive their organizations forward in a data-driven world, making this panel a must-see at the Gartner IT Symposium/Xpo 2025.