JamLoop Expands Executive Team with Jeff Fagel and Oksana Korsakova for Enhanced Performance Advertising
JamLoop, a pioneering technology platform focused primarily on Connected TV (CTV), has announced significant changes in its executive leadership to further enhance its performance advertising offerings. The appointment of Jeff Fagel as Chief Marketing Officer and the promotion of Oksana Korsakova to Chief Operating Officer signifies JamLoop's commitment to meeting the increasing demand for innovative marketing solutions in a rapidly evolving media landscape.
Founded with the vision to streamline and modernize the TV advertising landscape, JamLoop has made waves in the industry by offering tools that allow local businesses, agencies, and major brands to access high-value audiences with speed and precision. The platform not only offers a white-glove managed service but also a self-serve interface and full white-label solutions. This flexibility caters to various client needs, placing control back into the hands of marketers, allowing them to manage targeting, measurement, and outcomes with unparalleled ease.
The growth metrics speak for themselves; JamLoop has experienced a remarkable 35% increase in revenue year-over-year, alongside a 48% rise in average revenue per customer. The platform has expanded its capabilities to include a fully self-serve CTV solution, entering into display, audio, and pause advertising as part of its continuous innovation. Additionally, its recognition as one of Deloitte's Fast 500 and various awards including AdExchanger Power Players accentuate its status in the industry.
JamLoop's CEO and Founder Leif Welch expresses confidence in the new leadership. "Understanding the constraints presented by legacy Demand-Side Platforms (DSPs) and proprietary ecosystems, we were determined to create an environment that embodies transparency and prioritizes outcome effectiveness. Jeff's impressive history in marketing strategy and team development makes him an invaluable asset to our mission to cater to performance-driven businesses."
As Chief Marketing Officer, Jeff Fagel brings a wealth of experience, having served in pivotal roles across advertising technology and brand marketing sectors. Fagel has previously worked with renowned companies such as Epsilon and Madhive, where he successfully crafted go-to-market strategies that facilitated growth across various client sectors. At JamLoop, he aims to transform how marketers perceive TV advertising—not merely as an awareness channel, but as a critically impactful growth mechanism. "Advertisers are now more than ever focused on measurable outcomes and clear returns on investment from their media spend," Fagel remarks. "My goal is to refine ongoing conversations around the potential of CTV, empowering brands to leverage advertising in a manner that drives tangible results."
In her transition to Chief Operating Officer, Oksana Korsakova, who previously oversaw marketing at JamLoop, is well-prepared to lead the company's operational growth. Her extensive background, spanning 17 years in advertising and SaaS technologies, gives her a unique understanding of operational challenges in scaling services efficiently. Korsakova emphasizes performance accountability: "In our line of work, we adhere to high standards, ensuring that we consistently exceed client expectations while fostering a team environment centered around trust and precision. My focus will be on implementing operational systems that not only support our clients' ambitions but also enhance relationships with our publishers and data partners for superior advertising outcomes."
By strategically enhancing its leadership team, JamLoop is poised to strengthen its competitive edge in the CTV advertising space. The combination of Fagel's marketing expertise and Korsakova's operational prowess creates a powerful synergy aimed at delivering exceptional value to clients in an ever-evolving advertising landscape. As they expand their capabilities, JamLoop is positioned not just to participate in the growth of digital advertising but to lead with innovative solutions designed for modern media consumption. To learn more about their offerings, visit www.JamLoop.com.
Growth and Strategy
Founded with the vision to streamline and modernize the TV advertising landscape, JamLoop has made waves in the industry by offering tools that allow local businesses, agencies, and major brands to access high-value audiences with speed and precision. The platform not only offers a white-glove managed service but also a self-serve interface and full white-label solutions. This flexibility caters to various client needs, placing control back into the hands of marketers, allowing them to manage targeting, measurement, and outcomes with unparalleled ease.
The growth metrics speak for themselves; JamLoop has experienced a remarkable 35% increase in revenue year-over-year, alongside a 48% rise in average revenue per customer. The platform has expanded its capabilities to include a fully self-serve CTV solution, entering into display, audio, and pause advertising as part of its continuous innovation. Additionally, its recognition as one of Deloitte's Fast 500 and various awards including AdExchanger Power Players accentuate its status in the industry.
Leadership Insights
JamLoop's CEO and Founder Leif Welch expresses confidence in the new leadership. "Understanding the constraints presented by legacy Demand-Side Platforms (DSPs) and proprietary ecosystems, we were determined to create an environment that embodies transparency and prioritizes outcome effectiveness. Jeff's impressive history in marketing strategy and team development makes him an invaluable asset to our mission to cater to performance-driven businesses."
As Chief Marketing Officer, Jeff Fagel brings a wealth of experience, having served in pivotal roles across advertising technology and brand marketing sectors. Fagel has previously worked with renowned companies such as Epsilon and Madhive, where he successfully crafted go-to-market strategies that facilitated growth across various client sectors. At JamLoop, he aims to transform how marketers perceive TV advertising—not merely as an awareness channel, but as a critically impactful growth mechanism. "Advertisers are now more than ever focused on measurable outcomes and clear returns on investment from their media spend," Fagel remarks. "My goal is to refine ongoing conversations around the potential of CTV, empowering brands to leverage advertising in a manner that drives tangible results."
Oksana Korsakova's Role
In her transition to Chief Operating Officer, Oksana Korsakova, who previously oversaw marketing at JamLoop, is well-prepared to lead the company's operational growth. Her extensive background, spanning 17 years in advertising and SaaS technologies, gives her a unique understanding of operational challenges in scaling services efficiently. Korsakova emphasizes performance accountability: "In our line of work, we adhere to high standards, ensuring that we consistently exceed client expectations while fostering a team environment centered around trust and precision. My focus will be on implementing operational systems that not only support our clients' ambitions but also enhance relationships with our publishers and data partners for superior advertising outcomes."
Conclusion
By strategically enhancing its leadership team, JamLoop is poised to strengthen its competitive edge in the CTV advertising space. The combination of Fagel's marketing expertise and Korsakova's operational prowess creates a powerful synergy aimed at delivering exceptional value to clients in an ever-evolving advertising landscape. As they expand their capabilities, JamLoop is positioned not just to participate in the growth of digital advertising but to lead with innovative solutions designed for modern media consumption. To learn more about their offerings, visit www.JamLoop.com.
Topics Entertainment & Media）
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