C.A. Fortune Strengthens Leadership Team Ahead of 2025 Goals with Key Promotions
C.A. Fortune Strengthens Leadership with Key Promotions
In an exciting move, C.A. Fortune, a premier agency known for its comprehensive sales and marketing services, has made significant changes to its leadership structure. This initiative precedes the forthcoming Natural Products Expo West, as the agency gears up to enhance its growth trajectory along with its clientele.
Mariah Calderon, a vital part of the C.A. Fortune leadership for eight years, has stepped into the role of Chief Client Officer. Prior to this promotion, she served as the Senior Vice President of Client Success for more than two years, where she played an instrumental role in nurturing client relationships and consistently delivering impressive outcomes. With her new position, Calderon is set to lead business development efforts while further refining C.A.'s portfolio strategies aimed at expansion.
Joining Calderon in this leadership reshuffle is Lauren Hulett, who transitions into the role of Senior Vice President of Client Engagement. Hulett has been part of the C.A. Fortune team for five years and has effectively managed teams dealing with several strategic national partnerships. Her dedication has been crucial in growing C.A.’s client base and in establishing a model of engagement that sets the agency apart in a competitive landscape.
Moreover, Emily McCann has been promoted to Senior Vice President of People and Culture. Having been a rewarding member of the team for five years, McCann's previous role as Vice President of People and Culture saw her oversee pivotal investments in workforce resources that contributed to C.A.'s impressive employee retention and growth rates. Under her guidance, the agency has achieved multiple accolades, including recognition as one of the Top Places to Work by The Wall Street Journal, Chicago Tribune, and Built In, showcasing its commitment to fostering an inclusive and empowering workspace.
Tyler Lowell, the CEO and managing partner of C.A. Fortune, remarked on the significance of these promotions, emphasizing the agency's commitment to its employees. He reiterated how essential the team has been to client success and the overall efficacy of the agency. This refreshed leadership team is expected to elevate C.A. Fortune’s performance, not only in servicing clients but in attracting and retaining top-tier talent in the industry.
These promotions coincide with C.A. Fortune's ongoing growth through strategic transactions, including the recent acquisition of SRW, a noted creative agency in the food and beverage sector, and Gotham, a national retail activation powerhouse. These additions have expanded C.A. Fortune's creative capabilities and in-store execution expertise, effectively positioning the firm as an all-inclusive solution provider supporting both emerging consumer brands and established category leaders.
Looking forward, C.A. Fortune, in partnership with SRW, will be prominent as a platinum sponsor at the upcoming Natural Products Expo West 2025. This sponsorship underscores the agency's commitment to strengthening its foothold within the industry and delivering unmatched value to its clients as it continues to evolve and adapt to market demands.
In summary, with its enhanced leadership structure, C.A. Fortune is well-equipped to pursue ambitious growth objectives for 2025 and beyond, ensuring it continues to provide exceptional service to its partners and clients. As the agency pushes forward, the spotlight remains on Mariah Calderon, Lauren Hulett, and Emily McCann, whose leadership will significantly impact the agency’s future prosperity.