EXTRA Gum Launches 'EXTRA Time Anthem' with Izzy Escobar to Boost Soccer Fans' Focus
In today's fast-paced world, where distractions are abundant and attention spans are fleeting, it has become a challenge to remain present in meaningful moments. However, for soccer fans, there exists a unique opportunity to experience unparalleled excitement during extra time — a rare moment that transcends the usual bustle of everyday life. EXTRA® Gum is keenly aware of this, and therefore, they have collaborated with the emerging musical talent, Izzy Escobar, to unveil an anthem that aims to inspire fans to truly immerse themselves in these intense moments.
The newly released track, titled 'Hotshot (Extra Time),' encapsulates the thrill of soccer's most pivotal plays, inviting listeners to set aside distractions and engage completely with the action unfolding on the field. "When creating this song, I wanted to go beyond the typical sports anthem; I aimed to capture the feeling of being entirely engrossed in a moment, feeling the anticipation and emotion that accompanies such high-stakes scenarios. This is what extra time feels like, and my hope is that fans encounter those feelings when they tune in to 'Hotshot (Extra Time),'" remarked Escobar.
To deepen this experience, EXTRA Gum has launched its latest campaign, dubbed 'Chew Into It,' which champions the practice of being truly present in life’s significant moments — an essential reminder in a world inundated with notifications and distractions. This campaign highlights everyday rituals that help create remarkable experiences, like savoring a piece of gum.
"Few moments illustrate this sense of urgency and focus better than extra time in soccer. With the match on the line, every pass is critical, every shot becomes monumental, and fans' emotions swell as they lean in to witness history in the making. During such heightened moments, distractions fall away, making room for pure excitement and anticipation," explained Maria Urista, Mars Snacking North America's Vice President of Marketing.
To enhance engagement with the anthem, soccer enthusiasts have a rewarding opportunity to participate in the campaign. By sharing their personal methods of locking in for extra time on social media using the hashtag #ChewIntoItSweepstakes, fans could stand a chance to win a remarkable grand prize of $120,000. This amount is thoughtfully chosen to echo the 120 minutes that comprises a soccer match when it goes into extra time, alongside a yearly supply of EXTRA Gum.
Social media users are encouraged to take part by utilizing the anthem and posting their moments of focus along with tagging the mentioned hashtag. Entries must be completed by visiting extragum.com/ChewIntoItSweepstakes for a chance to become the lucky winner.
Music lovers and soccer fans alike can access 'Hotshot (Extra Time)' across major streaming platforms, courtesy of Artist House. Likewise, the contest rules and further campaign information can also be found on www.EXTRAgum.com/ChewIntoItSweepstakes, where fans can follow the brand’s journey on social platforms like Instagram, Facebook, TikTok, and X.
Mars, Incorporated stands firm in its commitment to create products that resonate with consumers daily, believing that the future they envision begins with responsible and thoughtful business practices today. With an expansive portfolio that includes beloved brands such as MM'S®, SNICKERS®, and of course, EXTRA®, their outreach aims to provide products that bring joy to millions worldwide. The principles of quality, responsibility, and mutuality guide their practices, fostering a connection with communities and consumers alike.
Exciting opportunities to experience moments that matter are now just a gum chewed away as EXTRA invites fans to Chew Into Extra Time and relish every exhilarating second on and off the field.
The newly released track, titled 'Hotshot (Extra Time),' encapsulates the thrill of soccer's most pivotal plays, inviting listeners to set aside distractions and engage completely with the action unfolding on the field. "When creating this song, I wanted to go beyond the typical sports anthem; I aimed to capture the feeling of being entirely engrossed in a moment, feeling the anticipation and emotion that accompanies such high-stakes scenarios. This is what extra time feels like, and my hope is that fans encounter those feelings when they tune in to 'Hotshot (Extra Time),'" remarked Escobar.
To deepen this experience, EXTRA Gum has launched its latest campaign, dubbed 'Chew Into It,' which champions the practice of being truly present in life’s significant moments — an essential reminder in a world inundated with notifications and distractions. This campaign highlights everyday rituals that help create remarkable experiences, like savoring a piece of gum.
"Few moments illustrate this sense of urgency and focus better than extra time in soccer. With the match on the line, every pass is critical, every shot becomes monumental, and fans' emotions swell as they lean in to witness history in the making. During such heightened moments, distractions fall away, making room for pure excitement and anticipation," explained Maria Urista, Mars Snacking North America's Vice President of Marketing.
To enhance engagement with the anthem, soccer enthusiasts have a rewarding opportunity to participate in the campaign. By sharing their personal methods of locking in for extra time on social media using the hashtag #ChewIntoItSweepstakes, fans could stand a chance to win a remarkable grand prize of $120,000. This amount is thoughtfully chosen to echo the 120 minutes that comprises a soccer match when it goes into extra time, alongside a yearly supply of EXTRA Gum.
Social media users are encouraged to take part by utilizing the anthem and posting their moments of focus along with tagging the mentioned hashtag. Entries must be completed by visiting extragum.com/ChewIntoItSweepstakes for a chance to become the lucky winner.
Music lovers and soccer fans alike can access 'Hotshot (Extra Time)' across major streaming platforms, courtesy of Artist House. Likewise, the contest rules and further campaign information can also be found on www.EXTRAgum.com/ChewIntoItSweepstakes, where fans can follow the brand’s journey on social platforms like Instagram, Facebook, TikTok, and X.
Mars, Incorporated stands firm in its commitment to create products that resonate with consumers daily, believing that the future they envision begins with responsible and thoughtful business practices today. With an expansive portfolio that includes beloved brands such as MM'S®, SNICKERS®, and of course, EXTRA®, their outreach aims to provide products that bring joy to millions worldwide. The principles of quality, responsibility, and mutuality guide their practices, fostering a connection with communities and consumers alike.
Exciting opportunities to experience moments that matter are now just a gum chewed away as EXTRA invites fans to Chew Into Extra Time and relish every exhilarating second on and off the field.
Topics Entertainment & Media）
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