Green Cabbage Appoints Michael Van Keulen as New CCO to Drive Growth Strategy

Green Cabbage's New CCO: A Game Changer for Global Growth

Green Cabbage, a preeminent player in procurement intelligence, has announced the strategic appointment of Michael Van Keulen (MVK) as its new Chief Client Officer (CCO). This move comes at a pivotal time as the company strives to enhance its global footprint and amplify the value it delivers to its clients. MVK’s rich background, spanning over 15 years in procurement and supply chain management, positions him uniquely to lead this transformation.

Born in Amsterdam, MVK has lived in five separate countries, including the Netherlands, Belgium, the USA, Canada, and Portugal. His multicultural experience is reflected in his family, which he affectionately describes as a “true United Nations,” with his children having birthplaces in Belgium and Canada. Beyond his professional life, MVK is an avid sports fan, supporting teams across various disciplines such as European football, Major League Baseball’s New York Yankees, and Formula 1 racing.

In MVK’s own words, “In today’s age of AI, having reliable, structured, and trustworthy data is crucial for understanding the competitive landscape. The ability to optimize spending requires immediate access to the right intelligence.” He strongly believes that Green Cabbage is at the forefront of this endeavor, providing the knowledge and strategic insights essential for organizations to thrive in diverse market conditions.

Driving Transformation and Innovation

MVK embarked on his career trajectory in finance before transitioning into the realm of procurement and supply chain, where he has made significant strides in leading transformation initiatives and implementing innovative sourcing strategies. His impressive track record includes driving measurable savings and enhancing operational efficiencies, attributes that reflect his commitment to excellence.

His selection as CCO marks a significant milestone in Green Cabbage's trajectory, particularly following their recent Series A funding. The company aims to redefine how businesses manage `Indirect Technology`, `Contingent Workforce`, `Marketing`, and `Travel Expense Spending`. Eric Cunningham, the CEO and Founder of Green Cabbage, expressed enthusiasm for MVK's induction, stating, “His extensive experience and innovative mindset are in perfect alignment with our mission to deliver cutting-edge procurement intelligence.”

Sustainability and Cost-Effectiveness

The strategic vision for MVK is clear. His role will be crucial in scaling Green Cabbage's operations globally and providing the best solutions tailored to clients' needs at an unprecedented pace. The company is committed to empowering organizations with insights, tools, and negotiation tactics necessary for achieving 15-30% savings in their procurement processes.

MVK's appointment signifies not just growth potential, but a steadfast dedication to sustainable business practices that deliver measurable outcomes. The aim is to drastically upskill the workforce and facilitate the broadest platform capabilities the market has ever witnessed.

About Green Cabbage

Green Cabbage stands out as a leader in providing procurement and workforce market intelligence, aiding organizations in optimizing spending across multiple verticals, including `Indirect Technology`, `Contingent Workforce`, `Marketing`, and `Travel Expenses`. Utilizing their proprietary OneWorkspace platform, they guarantee their clients a significant return on investment, often achieving 15-30% savings.

For more information and to explore how Green Cabbage can help your organization thrive, visit www.greencabbage.com.