#Japan #Tokyo #Cassina IXC #MARALUNGA #BECCIU

CASSINA IXC × BECCIU: A Collaboration Redefining 'MARALUNGA'

In a remarkable partnership, CASSINA IXC, led by Alessio Giacometti, and Plan・Do・See, overseen by Shohei Asaba, have come together to unveil a unique collaboration, launching on November 12, 2025. This limited edition aims to breathe new life into the iconic MARALUNGA sofa, designed by Vico Magistretti, which has stood the test of time since its introduction in 1973.

The MARALUNGA sofa is not just a piece of furniture but a symbol of modern design excellence, embodying charm and comfort. The collaboration seeks to celebrate this legacy by introducing playful fabrics and colors that enhance its timeless appeal while remaining exclusive and noteworthy. By incorporating creative selections made by the BECCIU team, each sofa tells its unique story, much like the spaces created by Plan・Do・See.

The Essence of MARALUNGA

Historically celebrated for its innovative design, the MARALUNGA features a distinctive mechanism allowing adjustments between a high-back and low-back style. This flexibility, inspired by bicycle chain mechanisms, ensures comfort and a luxurious aesthetic. By moving away from traditional wooden frameworks towards steel insert structures and molded polyurethane, this sofa redefined industry standards over 50 years ago. The current collaboration further elevates its legacy by mixing contemporary aesthetics with classic design elements.

To ensure ethical sustainability, the project utilizes leftover materials and discontinued fabrics, curated under the guidance of the BECCIU team to create a limited edition that remains true to its original design while presenting a fresh outlook. A special print with the limited logo will also be featured, enhancing its collectability.

Unique Offerings

Offered through the exclusive BECCIU. website, the MARALUNGA sofa will be available in two variations—leather and fabric—each representing the innovative spirit of the collaboration. Different color options, including orange and blue or navy, will provide prospective buyers with a choice that suits their personal style and living spaces. The prices have been set at ¥1,078,000 for leather and ¥770,000 for fabric, with shipping costs to be calculated separately depending on the delivery area.

The unique selling proposition of this initiative also lies in the extensive marketing efforts of BECCIU, which has cultivated a sophisticated retail experience through diverse collaborations in the past. The team’s expertise in creating bespoke pieces aligns seamlessly with CASSINA’s vision of delivering timeless design while continuously evolving its offerings.

Vision Behind the Collaboration

“We prioritize creating and evolving spaces that everyone involved can take pride in,” remarks Shohei Asaba, CEO of Plan・Do・See. “CASSINA embodies this ideology perfectly. We are excited to present a piece that many customers will cherish and take pride in.”

Alessio Giacometti from CASSINA IXC adds, “MARALUNGA has been cherished globally for over half a century, and this collaboration represents an opportunity to update timeless values while delivering inspiration to our customers.” Together, both companies recognize the importance of connecting with new audiences by making classic designs relevant in the modern marketplace.

Detailed Information on the Launch

CASSINA IXC’s MARALUNGA limited edition is not merely a product but an experience. Customers interested in acquiring this exclusive sofa should visit the BECCIU. official site and be ready to secure one of the limited pieces from the launch date onward.

This collaboration is a testament to the synergistic relationship between timeless design and innovative approaches in the furniture industry. The seating comfort, coupled with the sentimental value and exclusivity linked to the limited edition, underscores MARALUNGA’s status as more than just furniture, but a lifelong companion in one’s living space.

For more information about the collaboration, visit the BECCIU official site or check out their Instagram for updates and insights. Furthermore, keep connected with CASSINA IXC through their official site and Instagram to explore their extensive array of beautiful design pieces.