NOK Continues Support for Family-Friendly Backcountry Skiing Event in 2026

NOK Corporation, based in Minato-ku, Tokyo, is thrilled to announce its ongoing sponsorship of the "NOK Kids Backcountry Tour 2026." Organized by the Nagai Corporation from Minami-Uonuma, Niigata, this program offers families the chance to enjoy backcountry skiing and snowboarding together, while deepening their understanding of environmental issues and promoting a healthy lifestyle.

This year marks the fourth consecutive year of NOK’s sponsorship, a commitment that started in 2023. The initiative focuses on providing children with direct interaction with nature, which is crucial for their physical and mental development. In recognition of the growing interest in competitive skiing, this season introduces the "Freeride Academy," aimed at junior athletes aspiring to hone their skills for international competitions. Under the guidance of Antti Autti, the 2005 Halfpipe World Champion, participants will learn essential techniques and mindset necessary for excelling on the global stage.

Program Highlights

The Tour prioritizes safety through the employment of experienced mountain guides who lead participants in exploring the breathtaking natural landscapes while skiing down the slopes. Children and their parents together share the exhilarating experience of gliding through untouched snow. But it’s not just about skiing; guides also provide valuable insights into snow ecology, ice formations, and the environmental dynamics of snowy mountains, creating teachable moments amidst the fun.

During the offseason, a series of environmental education workshops will be held in urban areas, focusing on issues related to snow and ice. These sessions, including workshops that repurpose scrap wood from snowboard construction, aim to enhance children’s awareness of environmental issues while incorporating enjoyable learning experiences.

2026 Tour Details

The 2026 NOK Kids Backcountry Tour comprises various events scheduled throughout the winter season, including:

- Freeride Academy: February 27, 2026, at the Arai Mountain Resort (Niigata) for 30 junior athletes.
- Kids Backcountry (Beginners): March 1, 2026, at Maiko Snow Resort (Niigata) for 20 families.
- Kids Backcountry (Beginners): March 7, 2026, at Muikamachi Hakkai Mountain Ski Resort (Niigata) for 20 families.
- Kids Extreme (Overnight Snowfield Experience): March 14-15, 2026, at Muika Snow Resort (Niigata) for 10 families.
- Kids Backcountry (Beginners): March 21-22, 2026, at Hakkoda International Ski Resort (Aomori) for 20 families.
- Kids Backcountry (Advanced): April 18-19, 2026, around Kurobe Alpine Route Murodou (Toyama) for 10 families.
- Kids Backcountry (Advanced): May 3, 2026, at Ozegahara and Mount Shibutsusan (Gunma) for 20 families.

Please note that the schedule may be adjusted depending on weather conditions.

Participation is open to elementary and middle school students along with their parents, with free admission. However, participants will be responsible for their own travel expenses, accommodation, equipment rental, and lift fees. Registration can be done through the official website at NOK Kids Backcountry. Spaces are limited and will close once capacity is reached.

About Antti Autti

Antti Autti is a professional snowboarder born in Finland in 1985. He made history by winning a gold medal in the snowboard superpipe event at the Winter X Games in 2005, becoming the first non-American athlete to achieve this feat. He also secured victories in both halfpipe and big air at world championships the same year and placed fifth at the 2006 Turin Winter Olympics. Today, he continues his career as a professional freerider and filmmaker, highlighting the beauty of snowboarding culture while promoting environmental stewardship in the Arctic regions.

What is Backcountry Skiing and Snowboarding?

Backcountry skiing and snowboarding refer to the thrilling experience of navigating natural snow-covered mountains, away from artificial slopes. Participants are accompanied by specialized mountain guides prioritizing safety while also fostering a deeper understanding of nature. The rising popularity of these activities is closely associated with the freeride approach, allowing enthusiasts to use the mountain terrain creatively.

In previous editions, participants engaged in skiing through powder snow while learning about the water cycle and vegetation in forested areas and capturing memorable moments climbing snowy peaks with knowledgeable guides.

Contact for Inquiries

For more information regarding the event, please contact:
NOK Corporation - CEO Office, Corporate Affairs, Corporate Communications Division
Phone: 03-5405-6372
Email: [email protected]

About NOK Corporation

NOK Group is committed to "Essential Core Manufacturing," aiming to support a safe and comfortable societal infrastructure. With a workforce of around 38,000 spread across 15 countries, NOK continually excels in quality product development and production based on extensive foundational research. Our technologies and products cater to diverse industries, from automotive and electronics to healthcare, robotics, and aerospace, ensuring innovation and reliability in all sectors.