Reflecting on the First Year of SANKYO's KUGITAMA Project and Its Future Vision

Celebrating the First Anniversary of the KUGITAMA Project

SANKYO, headquartered in Shibuya, Tokyo, has been fervently working to showcase the original charm of pachinko with its innovative project, KUGITAMA. Now marking its first anniversary, SANKYO is eager to share insights about the accomplishments of the past year while also revealing exciting plans for the future. The company remains committed to consistently showcasing the essence of pachinko, inviting fans and new audiences alike to join in this exciting journey.

Digital Initiatives: Making Pachinko Accessible for Everyone

Launch of Simulator Games

One of the key digital strategies has been the development of an immersive simulator game, with the first installment set to launch in October 2025. Players can enjoy a selection of pachinko machines through their web browsers on computers and smartphones, free of charge. Currently, visitors to the KUGITAMA special website can choose from ten different simulator games. These games include real machine simulations that nearly replicate classic models, as well as tutorials for those new to the uniquely Japanese genre of flutter games. Additionally, even those entirely unfamiliar with pachinko can engage in fun mini-games designed to provide a brief, enjoyable experience. Players can also unlock hidden modes by tapping or clicking on the machine name three times in the title screen to add an extra layer of excitement.

Online Museum Launch

In May 2026, the SANKYO Online Museum opened its virtual doors, revitalizing the previous SANKYO fan site. This online platform, part of the KUGITAMA initiative, aims to educate users about the history and culture of SANKYO and the gaming machine industry. With a design reminiscent of a traditional museum, the site houses numerous resources for enthusiasts keen to learn about the evolution of gaming machines, as well as a glossary of terms and guides for newcomers.

Upcoming Digital Initiatives

Going forward, SANKYO aims to broaden the reach of its digital content, inviting a wider audience to explore the historical aspects of the gaming machines and the exciting experiences offered by pachinko. Plans to release more simulator games based on past popular machines and KUGITAMA products are already in motion, and updates are eagerly anticipated.

Real-World Initiatives: Fostering Hands-On Engagement

Special Event at Game Center Tanpopo

From May 14 to June 2, 2026, SANKYO hosted a unique collaborative event called "KUGITAMA Takes Over Game Center Tanpopo!" in Fussa, Tokyo. This retro-styled game center, reminiscent of classic pachinko parlors from the Showa era, welcomed over a thousand visitors during the event, providing them with the opportunity to experience the true essence of pachinko through hands-on interaction with vintage machines.

The Kugidama Summer Festival

In August 2026, the Kugidama Summer Festival will provide a playful, interactive experience for those who have yet to try pachinko. This pop-up event will feature exciting mini-games and free access to flutter machines, creating an inclusive atmosphere for newcomers to learn about and appreciate the charm of pachinko.

Future Real-World Initiatives

The KUGITAMA project's hands-on approach aims to create more touchpoints for people of all ages, especially the youth, to engage with gaming machines authentically. Rather than concentrating efforts in a single permanent location, SANKYO is committed to establishing pop-up events across the country, fostering a culture of interactive entertainment. More information about venues and dates will be shared soon, and audience feedback will guide future development into permanent spaces.

Product Initiatives: Emphasizing the Heart of Pachinko

Introducing P Hane BASTARD!! - The Dark Destruction God

The KUGITAMA project is set to unveil its first product offering, "P Hane BASTARD!! - The Dark Destruction God," expected to hit pachinko halls nationwide around November 2026. This new machine embodies the KUGITAMA philosophy, which returns to the roots of pachinko—highlighting the core enjoyment derived from the intricate interaction between nails and balls.

KUGITAMA YELL Plan

Additionally, SANKYO will roll out the KUGITAMA YELL rental plan, allowing pachinko halls to rent machines for a low monthly fee of 20,000 yen per unit (exclusive of tax). This initiative aims to simplify the introduction of new flutter machines into game halls, supporting an environment that welcomes beginners and supports spontaneous participation from the community.

The Vision Behind KUGITAMA

The KUGITAMA project is dedicated to conveying the intrinsic pleasure of pachinko—defined by the interplay between nails and balls—to a broader audience. The initiative strives to combat the decline in the gaming population and aims to preserve the legacy of a beloved cultural pastime for future generations.

Project Video

In support of the KUGITAMA vision, SANKYO has released a project video articulating its objectives and the journey ahead. By showcasing the fundamental allure of pachinko and expressing a commitment to its legacy, this video serves to enhance public understanding and foster deeper connections to the project.