Casio Selects Global Sensation XG as the New G-SHOCK Ambassador

In an exciting announcement today, Casio America, Inc. revealed the appointment of the globally renowned hip hop/R&B girl group, XG, as the official global ambassador for its celebrated G-SHOCK brand. Known for its innovative and robust shock-resistant watches, G-SHOCK is a perfect match for XG, a group known for their exceptional talent, dynamic performances, and empowering message.

Who is XG?

XG, which stands for "Xtraordinary Girls," is a seven-member group comprising JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. Since their debut in March 2022 with their electrifying single 'Tippy Toes,' XG has taken the world by storm, achieving remarkable milestones and breaking records. They are celebrated for their boundary-defying music style that combines elements from various genres, setting them apart from traditional J-Pop and K-Pop.

Strength Meets Style

XG's groundbreaking approach to music reflects their commitment to empower individuals from diverse backgrounds, much like G-SHOCK's ethos of resilience and toughness. G-SHOCK watches are built to withstand the harshest conditions, a virtue that resonates with XG’s philosophy of fighting through adversity and chasing dreams.

As the global ambassador, XG embodies the essence of G-SHOCK, enhancing the brand’s image worldwide. To celebrate this collaboration, Casio will launch a dedicated website featuring key visuals and a promotional video centered around the theme of "No Destination". This inspiring video will capture XG confidently stepping into a brave new world with G-SHOCK, showcasing their remarkable journey and the unwavering determination to forge one's own path.

Visuals and Creativity

The promotion will feature the art direction of YAR, led by the promising Japanese artist YOSHIROTTEN. The visual presentation aims to deliver an electrifying and bold experience that aligns perfectly with both XG's powerful identity and G-SHOCK's innovative reputation.

In their own words, XG expressed their excitement about the partnership: "G-SHOCK watches always remind us how we never gave up on chasing our dreams, even during tough times. It gives us courage to keep pushing forward. XG-SHOCK, let’s go!"

A Look at G-SHOCK

Introduced to the market in 1983, G-SHOCK was born from the desire to create a watch that could withstand shocks and resist breaking. Since then, it has transformed into a leading name in durable watches, known for its unyielding performance. With features like electric shock resistance, water resistance, and low-temperature resilience, each G-SHOCK watch is meticulously designed to meet the needs of individuals who live life without limits.

As G-SHOCK continues to evolve, this partnership with XG symbolizes a shared vision of strength, originality, and the relentless pursuit of excellence. Expect more innovative content and visuals to emerge from this exciting collaboration as G-SHOCK and XG continue to inspire and empower the next generation.

For further details, head over to the official website.

Conclusion

The collaboration between G-SHOCK and XG is more than just a brand partnership; it’s a celebration of resilience, innovation, and creativity. As they embark on this remarkable journey together, both G-SHOCK and XG are set to make waves, inspiring a global audience in their unique and powerful ways.