Brightstar Lottery Launches Innovative Instant Ticket Games with SAZKA in Czech Republic

Brightstar Lottery's Innovative Partnership with SAZKA

Brightstar Lottery PLC (NYSE: BRSL) has announced an exciting new venture in the Czech Republic. Through its subsidiary, Brightstar Global Solutions Corporation, the company has entered into a contract with SAZKA a.s. to deliver state-of-the-art instant ticket games to lottery enthusiasts. This collaboration signifies a major step forward for both entities as they aim to enhance the lottery experience for players in the region.

SAZKA, a member of the Allwyn group, has enjoyed a fruitful partnership with Brightstar over the years. With the new contract, SAZKA will gain access to Brightstar’s extensive catalog of instant ticket innovations and top-performing games, including the company's proprietary technology known as Infinity Instants™. This new technology is designed to offer unparalleled engagement and excitement, transforming players' everyday moments into thrilling opportunities.

David Schenk, CMO of SAZKA, expressed his enthusiasm for the partnership, stating, "SAZKA has enjoyed a longstanding partnership with Brightstar, and we look forward to enhancing our instant ticket offerings for our players with Brightstar's innovative portfolio. This agreement comes at a pivotal time, as we prepare to rebrand as Allwyn next year, allowing us to continue delivering best-in-class lottery experiences and fresh opportunities to win."

In echoing this sentiment, Marco Tasso, Brightstar's Chief Operating Officer for Italian and International Lottery Operations, highlighted the company's deep understanding of the Czech market, thanks to its established relationships and historical success with SAZKA.

Brightstar has been a prominent player in the lottery industry, serving nearly 90 lottery customers on six continents. Notably, it provides primary technology solutions for 26 of the 46 lottery jurisdictions in the United States and maintains partnerships with eight of the ten largest lotteries globally. The company's innovative approach not only drives player engagement but also promotes responsible gaming within the Czech Republic's oldest and largest lottery company.

The significance of this partnership extends beyond just the provision of games. It showcases Brightstar's commitment to bringing advanced gaming solutions to markets worldwide while adapting to local preferences. As lottery brands aim to remain competitive in the digital age, such collaborations become essential for sustaining growth and enhancing player satisfaction.

With approximately 6,000 employees, Brightstar continues to shape the future of lottery operations globally—one innovation at a time. Their reputation for secure technology and comprehensive solutions solidifies their position as a trusted partner for governments and regulatory bodies alike.

In conclusion, the collaboration between Brightstar and SAZKA represents a pivotal development in the lottery industry, promising exciting new gaming experiences that empower players in the Czech Republic. With continuous innovation in instant ticket offerings and strategic partnerships, Brightstar remains poised for future growth, ensuring that players have access to the best possible lottery experience.

For further details, interested parties can visit Brightstar Lottery's official website or follow their updates on LinkedIn.