Ad Results Media Partners with Stagwell's Brand Performance Network to Enhance Audio Marketing Strategies
On January 7, 2025, Stagwell's Brand Performance Network, part of Stagwell Inc. (NASDAQ: STGW), announced a groundbreaking strategic partnership with Ad Results Media (ARM), an independent audio media agency. This collaboration is set to empower Stagwell clients with unparalleled audio intelligence and expertise, tapping into the fast-growing audio creator economy. With ARM's established reputation in the industry, the partnership aims to enhance Stagwell’s audio buying capabilities, giving clients the tools needed to harness the high engagement and cultural significance of audio content.
ARM is celebrated for its extensive experience in audio media. With over two decades in the field, the agency has pioneered audio advertising, including placing the very first podcast ad back in 2010. The partnership enables the entire spectrum of Stagwell's agencies, comprising Assembly, Business Traveller Media, and several others, to seamlessly access ARM's vast network and specialized services. This includes strategies for podcasts, streaming platforms, radio, and YouTube, as well as live experiences and social media extensions.
Jon Schaaf, Global Chief Investment Officer at Stagwell Brand Performance Network, expressed enthusiasm for this collaboration, stating, "Our media network partners are advancing Stagwell clients into the future, and ARM brings deep specialization and unique advantages in harnessing the power and impact of the audio landscape." He further added that this industry-first endeavor will disrupt traditional investment approaches, enlightening marketers on the untapped potential audio possesses within the consumer journey.
Recent statistics underscore the significance of audio as a formidable marketing medium. According to Edison Research, around 135 million individuals engage with podcasts monthly, while IAB reports that younger demographics, particularly Gen Z and Millennials, are increasingly consuming audio content over streaming television. Despite audio media accounting for a substantial 25 percent of ad-supported media consumption, it occupies only eight percent of advertiser budgets. This discrepancy highlights a substantial opportunity for marketers to recalibrate their strategies, as suggested by a recent report from WARC Advisory and Audacy.
Jordan Fox, CEO of ARM, elaborated on the evolving role of audio, stating, "Audio and audio-first creators have earned even more relevance amidst ongoing mass media fragmentation, offering brands a combination of mass reach, audience engagement, and effective performance that is unrivaled by other channels." He emphasized that Stagwell's innovative approach to partnerships and marketing solutions is key to leveraging audio as a significant driver of business and culture.
Ad Results Media stands out as a leader among agencies that empower brands to connect with audiences through audio. They work with prominent companies like Molson Coors, BetterHelp, and Liquid Death, providing cutting-edge audio media strategies and planning that yield results for their clients.
In conclusion, the partnership between Stagwell's Brand Performance Network and Ad Results Media signifies a forward-thinking approach to audio marketing. With both parties known for their expertise and innovation, this collaboration is poised to set new standards in the industry, fostering enhanced audience connections and effective marketing strategies in a rapidly evolving audio landscape. By optimizing audio marketing efforts, brands can now explore the vast potentials of this engaging medium to reach their target consumers effectively.
ARM is celebrated for its extensive experience in audio media. With over two decades in the field, the agency has pioneered audio advertising, including placing the very first podcast ad back in 2010. The partnership enables the entire spectrum of Stagwell's agencies, comprising Assembly, Business Traveller Media, and several others, to seamlessly access ARM's vast network and specialized services. This includes strategies for podcasts, streaming platforms, radio, and YouTube, as well as live experiences and social media extensions.
Jon Schaaf, Global Chief Investment Officer at Stagwell Brand Performance Network, expressed enthusiasm for this collaboration, stating, "Our media network partners are advancing Stagwell clients into the future, and ARM brings deep specialization and unique advantages in harnessing the power and impact of the audio landscape." He further added that this industry-first endeavor will disrupt traditional investment approaches, enlightening marketers on the untapped potential audio possesses within the consumer journey.
Recent statistics underscore the significance of audio as a formidable marketing medium. According to Edison Research, around 135 million individuals engage with podcasts monthly, while IAB reports that younger demographics, particularly Gen Z and Millennials, are increasingly consuming audio content over streaming television. Despite audio media accounting for a substantial 25 percent of ad-supported media consumption, it occupies only eight percent of advertiser budgets. This discrepancy highlights a substantial opportunity for marketers to recalibrate their strategies, as suggested by a recent report from WARC Advisory and Audacy.
Jordan Fox, CEO of ARM, elaborated on the evolving role of audio, stating, "Audio and audio-first creators have earned even more relevance amidst ongoing mass media fragmentation, offering brands a combination of mass reach, audience engagement, and effective performance that is unrivaled by other channels." He emphasized that Stagwell's innovative approach to partnerships and marketing solutions is key to leveraging audio as a significant driver of business and culture.
Ad Results Media stands out as a leader among agencies that empower brands to connect with audiences through audio. They work with prominent companies like Molson Coors, BetterHelp, and Liquid Death, providing cutting-edge audio media strategies and planning that yield results for their clients.
In conclusion, the partnership between Stagwell's Brand Performance Network and Ad Results Media signifies a forward-thinking approach to audio marketing. With both parties known for their expertise and innovation, this collaboration is poised to set new standards in the industry, fostering enhanced audience connections and effective marketing strategies in a rapidly evolving audio landscape. By optimizing audio marketing efforts, brands can now explore the vast potentials of this engaging medium to reach their target consumers effectively.
Topics Entertainment & Media）
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