Exploring the Power of Chewing in Sports with Takashi Soeda

On March 15, 2026, a unique event titled "From Chewing Power to Sports Performance" marked its sixth installment at LOCOK Wellness Garden in Shinagawa, Tokyo. This initiative, co-organized by Lotte Corporation and LOCOK, gathered 12 elementary school students for an engaging tennis workshop and talk show, led by Takashi Soeda, the former professional tennis player and current head coach of Japan's men's tennis team, alongside guest professor Tomotaka Takeda from Tokyo Dental College.

The event kicked off with a quiz designed to educate the young participants about the importance of chewing. Students eagerly participated in this interactive session, learning about the effects of chewing on physical strength and various related research. Questions like, "What is the best gum to chew?" and "How long should I chew gum?" illustrated their growing curiosity about the connection between chewing and sports performance.

In the talk show, Soeda shared insights regarding how chewing can contribute to relaxation, which is essential for optimal sports performance. Takeda elaborated on how chewing activates the brain, leading to faster decision-making and explosive movements. Impressively, Soeda demonstrated a chewing strength comparable to that of a professional athlete, emphasizing the importance of balanced chewing on both sides.

Following the discussions, the participants moved to the tennis court, where they practiced serves and rallies while chewing gum under Soeda's guidance. He inspired the children by saying, "Overcoming tough training is key to becoming strong. Consistency is crucial, and I hope you incorporate what you've learned into your future practice."

Feedback from students was overwhelmingly positive. Many expressed their intentions to pay more attention to their chewing habits, stating things like, "I want to start being mindful of chewing from now on," and "I was thrilled to learn from Soeda! I had so much fun practicing while chewing gum!" It was a significant opportunity for these young athletes to experience firsthand the powerful role of chewing in sports.

Aiming for Sustainable Health through Education

Lotte has established a sustainability vision named “Lotte Mirai Challenge 2048,” which emphasizes mental and physical health as one of its key materialities. By the company's centenary year in 2048, Lotte aims to create a happy future through new products, services, and initiatives that contribute to well-being. Through collaborative efforts with dental associations, academic conferences, events, and seminars, Lotte educates everyone on the importance of chewing and the benefits of xylitol.

Through foundational knowledge and research on nutrition and health, Lotte is committed to continuously challenging itself to create new value. The company aims to promote the advantages of chewing to improve the health and well-being of individuals within society.

About Takashi Soeda

Born in 1984 in Fujisawa, Kanagawa, Takashi Soeda began his tennis journey at the age of four. After graduating from Fujisawa Shoryo High School, he became a professional in 2003. He won the All Japan Championships in men's singles in 2008 and 2009, reaching a world ranking peak of 47 in 2012. After a distinguished career, he retired in 2022 and became the captain of Japan's Davis Cup team in 2023. Currently affiliated with GODAI, Soeda is dedicated to training both top and emerging players, actively contributing to tennis promotion initiatives.

About Tomotaka Takeda

Guest professor Tomotaka Takeda is a dental health expert specializing in sports dentistry at Tokyo Dental College. He is an active member of the Japan Olympic Committee, providing scientific support for various sports, including volleyball and wrestling. Also, he plays a vital role in sports associations focused on enhancing athlete well-being through proper oral care and the importance of chewing.

About LOCOK and the Chewing Sports Project

LOCOK is dedicated to providing endless possibilities through education under its life education concept. This event forms part of the Chewing Sports Project, which aims to understand the necessity and benefits of chewing in enhancing sports performance, contributing significantly to the lives of athletes from professionals to children.

Lotte Mirai Challenge 2048: Focus on Health

Lotte’s purpose is to connect people through innovative ideas and experiences, striving to create a happy future with its sustainability goals. By focusing on health, Lotte continues to leverage its knowledge in food and health to enhance well-being and create valuable outcomes for society as a whole.