#United States #Philadelphia #Stateside Brands #Super Lyte #Vodka RTD

Stateside Brands Unveils Super Lyte: A Refreshing New Vodka Beverage

In an exciting move for the beverage industry, Stateside Brands has launched Super Lyte, a ready-to-drink (RTD) beverage that combines vodka with classic sports drink flavors. Announced on March 10, 2026, this innovative drink is designed to capture the attention of both Gen Z and Millennial consumers who are searching for refreshing, flavorful options that align with their active lifestyles.

A New Take on RTD Beverages

Super Lyte stands out as a flavorful, non-carbonated option, setting itself apart from other drinks in the market. Each can contains a 4.5% alcohol by volume (ABV) while being impressively low in calories, coming in at only 90 calories per serving, with zero grams of sugar and no carbonation. This makes it an appealing choice for health-conscious consumers and those looking for a casual, enjoyable drink.

Clement Pappas, CEO of Stateside Brands, expressed his enthusiasm for this new direction, emphasizing the company's dedication to providing quality beverages. “Building on our success with Surfside, we are thrilled to introduce Super Lyte and lead the way for growth in this emerging segment within beverage alcohol,” Pappas noted. The response thus far has been overwhelmingly positive among team members and initial distributors.

Crafting the Perfect Flavor Combinations

The development of Super Lyte was a thoughtful process that took over two years. Matt Quigley, the company’s President and Co-Founder, explained how they observed a growing trend of consumers mixing sports drinks with vodka, which fueled the concept behind Super Lyte. He stated, “As Stateside Brands continues to grow into a top-performing national supplier, our commitment to creating best-in-class new-to-world brands remains consistent.”

The Super Lyte line includes four distinct flavors, each carefully curated to reflect classic sports drink profiles:

• - Fruit Punch: A nostalgic yet fresh take on the traditional fruit punch.
• - Orange: This flavor brings a vibrant citrus profile that is refreshing and easy to sip.
• - Lemon Lime: A delightful balance of sweet and tart that plays on the beloved lemon-lime flavor.
• - Blue Chill: A bold, smooth flavor that finishes with a cool sensation.

Each of these flavors will be sold in an 8-pack variety format, allowing consumers to try them all.

Launch and Availability

Super Lyte is set to debut in over 20 states this spring, including areas along the East Coast and in the Midwest. Shoppers can find it in liquor stores, bars, restaurants, golf courses, sports stadiums, and music venues. This proactive approach to distribution is aimed at making Super Lyte a familiar and accessible choice.

Additionally, it is an official partner of the Philadelphia Phillies, coinciding the launch with the baseball season opener on March 26, 2026, at Citizens Bank Park. This strategic partnership aims to attract sports fans and further embed Super Lyte into social and sporting occasions.

A Commitment to Quality and Innovation

Founded in 2015, Stateside Brands aims to deliver high-quality vodka while continuously innovating the RTD segment. Their previous offerings, such as Stateside Vodka Sodas and Surfside, have demonstrated exceptional growth and popularity, particularly among younger consumers. Super Lyte is expected to follow this trend, bringing yet another level of enjoyment to the RTD market.

With an MSRP of $19.99 for an 8-pack, Super Lyte is positioned as an affordable yet premium product. Consumers can purchase it directly online or in stores across select states. For more information and updates, visit superlyte.com and follow them on Instagram @drinksuperlyte.

The entry of Super Lyte into the market is not only a testament to Stateside Brands' innovative approach but also a reflection of evolving consumer preferences toward healthier, flavorful alcoholic beverages. As the popularity of RTD drinks continues to soar, Super Lyte is poised to make its mark as a staple for those seeking refreshment and enjoyment in their everyday lives.