#Japan #Tokyo #Chiikawa #App #Merchandise

ChiiKawa's Exciting New Venture: Launching a Smartphone App and Merchandise Line

In a groundbreaking move set to delight fans, ChiiKawa’s inaugural smartphone app, ChiiKawa Pocket, is on the verge of launch. Officially developed by Applibot, the app will be available starting January 16, 2026, along with its first line of merchandise. This news promises to bring just as much joy to fans as the beloved characters originally brought when they debuted in a popular webcomic by the illustrator Nagano.

The app, which captures the essence of ChiiKawa’s whimsical charm and storytelling, offers players a chance to engage with a range of entertaining activities that embody the spirit of the series. As part of this launch, five pop-up stores will be opening in major cities across Japan, including Tokyo, Sendai, Nagoya, Osaka, and Fukuoka. This exciting initiative reflects the growing popularity of the franchise, which since its inception has captivated audiences around the world.

Details on Merchandise Launch

The first official merchandise line to coincide with the app's release features a collection inspired by picnic and Edo themes, adding unique twists to traditional characters. The product offerings include:

• - ChiiKawa Pocket Picnic Mascots (7 varieties) - ¥1,980 each
• - Trading Acrylic Stands (7 varieties) - ¥495 each / Box ¥3,465
• - Picnic Clear File - ¥440
• - Stickers for phones (Picnic-themed) - ¥330 each
• - Hand Towels (2 varieties) - ¥825 each
• - T-Shirts (2 varieties) - ¥3,630
• - Edo-themed products including mascots, badges, and more!

All prices include tax. Some items feature blind packaging, promising unique surprises for fans upon purchase.

Promotional Video and Online Store

To build excitement ahead of the official launch, a promotional video highlights these new items, and online pre-registration for the ChiiKawa Pocket Merchandise Store has commenced. This platform allows fans to create accounts to streamline their shopping experience, particularly on launch day, January 16.

Notably, fans will benefit through a point integration system linking purchases at the merchandise store with in-game items from ChiiKawa Pocket, encouraging a full experience of the ChiiKawa universe. Additionally, those who pre-register will receive exclusive shipping materials, featuring distinct designs only available through this store.

Fun Events and Collectibles

To add even more excitement, ChiiKawa is hosting pop-up stores in collaboration with the merchandise launch. The ChiiKawa Pocket Pop-Up Store will take place in locations including Ikebukuro, Sendai, and Nagoya, beginning January 16. Customers who spend over ¥2,200 at these stores will also receive a special ChiiKawa shopper or a collectible sticker.

ChiiKawa has quickly risen through the ranks of beloved Japanese media. Initially gaining traction on social media, it has garnered over 4.4 million followers on X (formerly Twitter) and received multiple awards, including several Grand Prizes from the Japanese Character Awards. With the launch of the app and merchandise, the team anticipates enhancing that popularity throughout 2026.

Future of ChiiKawa

The upcoming days promise not just merchandise, but a community experience, as fans globally look forward to engaging with the world of 【ChiiKawa】. Whether through the smartphone app that allows everyone to explore alongside their favorite characters or through physical collectibles that bring those characters to life, ChiiKawa’s spirit is set to shine brightly.

Stay tuned as we approach the official launch date, and prepare for an exciting new chapter in the ChiiKawa saga!

For further information about the products or to watch the promotional video, visit the official site at ChiiKawa.

About ChiiKawa

Launched in 2020, ChiiKawa is the brainchild of illustrator Nagano, capturing the experiences of charming characters in a blend of whimsy and poignant storytelling. Its weekly animated series, aired in connection with Japanese television programs, has also broadened its reach, making it a rising star in contemporary pop culture.