#Japan #Customer Retention #Minato #LINE marketing #Creative Jump

The Untapped Resource in Restaurant Marketing: LINE Accounts

In the bustling world of restaurant marketing, the focus often falls on attracting new clientele through social media advertising and promotional campaigns. However, a recent study conducted by Creative Jump shows that the necessity to enhance relationships with existing customers has become crucial in today's business climate characterized by rising costs and workforce shortages.

Understanding the Research

Creative Jump, a marketing firm based in Minato, Tokyo, has launched a survey aimed at understanding the registration habits related to restaurant LINE official accounts, as well as customer behavior that precedes repeat visits. While many restaurants direct efforts towards acquiring new customers, they might overlook the strategy of solidifying a connection with those who have already visited.

The findings illustrate a growing importance of what Creative Jump refers to as