Metoree Launches New Ad Campaign Featuring Nozomi Sasaki on JR Yamanote Line

Introduction to Metoree's New Advertising Campaign

Metoree, a service operated by ZAZA Corporation, is making waves in marketing with its latest ad campaign featuring renowned actress and model Nozomi Sasaki. Scheduled to launch on April 21, 2026, this campaign aims to reach commuters traveling on the pivotal JR Yamanote Line in Tokyo where it targets business professionals during their daily commutes. The ad will promote how Metoree can simplify the search for industrial products, highlighting key categories ranging from measurement instruments to electronic components.

Background of the Ad Campaign

The decision to use the JR Yamanote Line as a medium for their advertising stems from the desire to connect with a demographic that may not engage through digital ads alone. While Metoree has been actively promoting through television commercials and various online platforms like TVer and YouTube, utilizing transit advertising allows it to tap into a broader audience in a bustling metropolitan area. The Yamanote Line serves as a crucial transit route across Tokyo, making it an optimal choice for this campaign. By strategically positioning ads in this high-traffic area, Metoree aims to enhance brand recognition and drive user engagement.

Details of the Advertising Setup

The campaign will feature an eye-catching train advertisement using visuals from the new commercial titled "産業用製品ほしいの見つかる！編" ("Finding the Industrial Products You Want!"). This ad will run for a total of three weeks from April 21 through May 11, 2026. The specifics of the advertising deployment include:

- Media: JR Yamanote Line Middle Suspended Ads
- Company: East Japan Railway Company (JR East)
- Locations: All train formations and cars on the Yamanote Line

For more information about the ad campaign, check here.

Overview of the New Commercial

The new commercial highlights Metoree’s core value proposition—facilitating access to a wide variety of industrial products. Starring Nozomi Sasaki, the 15-second ad creatively demonstrates how users can easily find what they are looking for, whether they need advanced machinery or simple packaging supplies. To catch a glimpse, watch the commercial video here.

About Nozomi Sasaki

Nozomi Sasaki was born on February 8, 1988, in Akita Prefecture, Japan. She made her entertainment debut in 2006 and has since achieved significant success across various media, including films, dramas, commercials, and magazines. In addition to her acting career, Sasaki has launched her own brand of one-mile wear called INTIMITE, which has gained considerable acclaim. 2024 marks the 20th anniversary of her debut, and she is expanding her influence with a YouTube channel titled 佐々木希(仮).

What is Metoree?

Metoree is a service designed for engineers, researchers, and procurement professionals, offering a comparison shopping platform for industrial products. They feature over 80,000 companies across more than 7,000 categories, including measurement instruments, processing and manufacturing machines, electronic components, testing equipment, and packaging materials. Metoree is committed to global outreach and is available in multiple languages including Japanese, English, Spanish, French, German, and Korean.

About ZAZA Corporation

Founded on July 4, 2017, and headquartered in Nagoya, Aichi Prefecture, ZAZA Corporation is guided by the mission "Implementing the Future." Their focus lies in resolving industry challenges and fostering value creation. Besides running the Metoree platform, ZAZA also operates the travel platform airKitchen. The company is affiliated with various organizations including the New Economy Federation and several scientific societies.

For more details on ZAZA Corporation, visit their official website. To explore Metoree further, head to their home page. If you want to learn about airKitchen, check here.

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