Celebrating 450 Years of Tradition: Koju's New Fragrance Release

A Historic Commemoration for Koju

Koju, a renowned incense producer with a rich history dating back to 1575, is set to celebrate its 450th anniversary with the launch of the 'Takai Juemon 2025 No.4' fragrance on April 18, 2025. This commemorative offering elegantly merges traditional recipes from the Edo period with modern fragrance techniques to create a unique incense experience.

The company has been a significant part of the Japanese incense culture, even serving the Tokugawa shogunate and the imperial family throughout its long history. Initially founded by the renowned Yasuda Mataemon Motohiro, Koju earned a solid reputation among aristocrats and the imperial court during the early years of the Tensho era. Over generations, the brand has been synonymous with quality and craftsmanship.

One of its most significant figures was the eighth-generation master, Takai Juemon. He not only preserved the legacy of Koju but also contributed to the world of incense-making through his teachings and written works, including the 'Kaden Takimono Chokō Obegaki', which details the family's traditional formulation techniques.

Now under the auspices of the Nippon Kodo Group, Koju continues to evolve while honoring its storied past. The latest fragrance, 'Takai Juemon 2025 No.4', encapsulates this duality by embracing the theme of 'radiant florals'. While honoring the deep, traditional aromas of the Edo period, this new fragrance introduces fresher, more natural interpretations, promising a nostalgic yet comforting experience through its floral and green notes.

The incense is crafted using the finest ingredients, with refreshing petitgrain and aquatic green top notes that beautifully intertwine with transparent gardenia and robust rose. These floral elements harmonize seamlessly with frankincense and sandalwood, resulting in a fragrance that promotes a sense of nostalgia and comfort.

Each package of 'Takai Juemon 2025 No.4' includes 50 sticks and an incense holder, available for 3,300 yen (tax included), making it a lovely addition to any home or a thoughtful gift for those who appreciate fine incense. This latest release is a continuation of the popular Takai Juemon series, which has found a dedicated audience since its inception in 2019.

In addition to the 2025 fragrance, the series also includes previous items such as '1575', '2018', '2019', and assorted sets. The '1575' fragrance particularly stands out as it strives to faithfully replicate the formulations of Juemon’s era, enhancing the natural properties of the materials used. This thoughtful approach has led Koju to release a total of four distinct fragrances, with '2025' marking its latest addition.

Koju not only offers incense but has also branched out into various products that reflect the rich Japanese fragrance culture. Their selection includes a variety of items such as incense sticks, incense holders, eau de toilette, and more. They operate several retail locations across Japan, including Kyoto, Ginza, and Tokyo.

In Ginza, customers are encouraged to immerse themselves in the world of fragrance through workshops hosted at the 'Za Koju' experience salon. Here, the legacy and artistry of Japanese incense are brought to life, creating a unique opportunity for enthusiasts and newcomers alike.

With 'Takai Juemon 2025 No.4', Koju is not just celebrating its historical achievements but also reaffirming its commitment to providing the finest fragrance experiences while nurturing the heritage of Japanese incense-making.