#Japan #Tokyo #CyberAgent #ANA Moment Ads #Travel Advertising

ANA Moment Ads CR: Revolutionizing Travel Advertising

On November 7, 2023, ANA X Co., Limited, led by President Shinya Kanda, and CyberAgent, headed by President Akira Fujita, announced the official launch of "ANA Moment Ads CR," a sophisticated digital advertising distribution service that captures unique moments of travelers. This innovative service leverages reliable flight reservation data to offer tailored advertising appeals based on specific travel scenarios.

How It Works

The power of "ANA Moment Ads" lies in its ability to utilize high-certainty future travel data, such as flight bookings and destination preferences. With "ANA Moment Ads CR," this data is transformed into a dynamic advertising tool that customizes messages for each traveler depending on their booking situation, such as travel dates, target locations, and even actions like ticket inquiries and reservations.

For example, when targeting two groups—travelers heading to Hokkaido and those going to Okinawa, or those flying next month versus those flying six months later—the ads can deliver the most relevant messages to each segment. By effectively utilizing submitted creatives, advertisers and agencies will no longer have to manually customize or create additional ads, significantly simplifying the process and improving ad performance.

Enhanced Click-Through Rates

Early adopters of this service, including municipal governments and lodging providers in the travel industry, have noted impressive improvements. Compared to traditional advertising, click-through rates (CTR) for their campaigns have increased by approximately 1.3 to 1.7 times, showcasing the enhanced efficiency and effectiveness of ad delivery via the new system.

ANA X continues to embrace the evolution of digital technologies, aiming to expand the expressive possibilities of advertising through ongoing enhancements of this service. The company has plans to integrate emerging technologies such as generative AI in the future, allowing more advertisers to maximize their outreach through "ANA Moment Ads" while effectively supporting their marketing efforts.

About ANA Moment Ads

ANA Moment Ads is a digital advertising service designed to engage with ANA Mileage Club members at just the right moment. By utilizing the reliable future travel data from ANA's extensive database, including flight reservations and member information, ads are delivered across various channels, including the ANA Mileage Club app and other online platforms.

This customer-centric approach allows for the provision of relevant information tailored to individual behaviors, ultimately enhancing the overall customer experience.

Note on Advertising Delivery
All advertising within this service adheres to privacy policies that prohibit the exchange of personal information with external parties, including businesses and governments. The data used and targeted for ad delivery is confined to individuals within Japan, ensuring robust privacy standards. Importantly, no identifiable personal information is utilized for this service's ad delivery, upholding a commitment to user privacy while providing effective advertising solutions.