#USA #H.I.G. Capital #Minneapolis #Investment #The Bluebird Group

H.I.G. Capital Announces Sale of Investment in The Bluebird Group

On June 16, 2026, H.I.G. Capital, a prominent global alternative investment firm managing $75 billion in capital, declared the sale of its minority interest in The Bluebird Group. This strategic decision comes in tandem with a recapitalization involving Bluebird's founders and Bertram Capital, though details regarding the transaction have not been disclosed.

The Bluebird Group, situated in Minneapolis, Minnesota, has established itself as a key player in the realm of omnichannel commerce, specializing in data and analytics-driven services for consumer brands. Their mission is to expedite brand growth across essential commerce platforms. Bluebird provides a comprehensive suite of services, including integrated sales management, creative services, retail media, and advanced data analytics solutions, enabling brands to effectively navigate the complexities of modern commerce.

Since H.I.G. initiated its investment in Bluebird in 2021, the company has made notable strides in enhancing its capabilities through strategic acquisitions and an increase in technological investments. Presently, Bluebird supports numerous esteemed consumer brands across a wide array of over 20 commerce and media channels, setting the stage for continued expansion and success.

Jason Kapsner, CEO and Co-Founder of Bluebird, expressed his gratitude towards H.I.G. for their support during a vital phase of the company’s evolution. “The last five years have been transformative for Bluebird. We appreciate H.I.G.'s partnership that has helped us solidify our standing as a trusted ally to both brands and retailers. We eagerly anticipate fortifying this foundation with Bertram,” he stated.

Andrey Vakhovskiy, Managing Director at H.I.G., commented on the investment decision made in 2021, noting the potential seen in Bluebird's entrepreneurial team as they adapt to a rapidly changing commerce landscape. Vakhovskiy praised the accomplishments of Bluebird, affirming that the company is well poised for ongoing success.

Canaccord Genuity acted as the exclusive financial advisor for both H.I.G. and Bluebird during this transition, while Paul Hastings LLP provided legal counsel to the respective firms throughout the process.

About The Bluebird Group

Founded in 2015, The Bluebird Group is committed to assisting consumer brands with comprehensive omnichannel retail solutions. Headquartered in Minneapolis, it offers an array of services designed to help brands flourish in the largest retail environments. The Bluebird Group's expertise encompasses retail media, omnichannel sales management, demand generation, social commerce, analytics, and technology integration. Partnering with brands across nine major retail channels, including Amazon, Walmart, and Target, it delivers actionable, data-driven strategies that lead to measurable outcomes. For further information about their offerings, visit thebluebirdgrp.com.

About H.I.G. Capital

H.I.G. Capital is recognized as a leading global alternative investment firm with a roster of over $75 billion in capital under management. Based in Miami, with additional offices in various cities throughout the U.S. and internationally, H.I.G. specializes in providing equity and debt capital aimed at middle-market companies. The organization has an extensive history in completing management buyouts, recapitalizations, and corporate carve-outs across a spectrum of industries. Since its establishment in 1993, H.I.G. has invested in and managed over 400 companies globally and continues to manage an impressive portfolio of over 100 businesses with combined revenues exceeding $53 billion. For more details about H.I.G. Capital, please refer to hig.com.

For inquiries related to this announcement, please contact:

Andrey Vakhovskiy
Managing Director
Email: [email protected]

Rachel Overboe
Principal
Email: [email protected]

H.I.G. Capital
800 Boylston St
Suite 910
Boston, MA 02199
P: 617.262.8455