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Bell System 24 Unveils BPX Support Services for Businesses

Bell System 24, headquartered in Minato, Tokyo, has recently launched an innovative service brand that aims to support companies in their journey towards business process transformation (BPT). The new BPX (Business Process Transformation) support service is designed to guide businesses through their challenges in cost optimization and AI implementation.

As part of its medium-term management plan for 2028, Bell System 24 has adopted the slogan “Hybrid Intelligence for All,” emphasizing the importance of human-AI collaboration to drive business evolution. This new service embodies the company’s commitment to this vision by combining established methodologies with the latest technology, ensuring that businesses can seamlessly transition from conceptualization to execution.

Background and Industry Challenges

In recent years, many companies have faced a myriad of challenges, including rising costs, a shortage of skilled labor, and the rapid proliferation of AI technologies. These issues have complicated management strategies, as firms recognize the need for transformation but struggle to execute effectively due to unique industry challenges and a lack of practical execution strategies.

In light of these complexities, Bell System 24 aims to enhance the execution power of businesses by addressing their specific circumstances. The company takes a hands-on approach to confront the unique challenges of various industries. This proactive strategy has led to the development of services focusing on two critical areas: cost optimization and practical AI implementation.

Overview of the BPX Service

The BPX support service leverages over 40 years of experience in business process outsourcing (BPO) to provide customized support for companies at every stage of their transformation. This includes utilizing advanced visualization and redesign methods while integrating cutting-edge technologies like AI. The goal is to establish a sustainable framework that allows clients to continue pushing for transformation independently.

The BPX service offers two main components:
1. Commit Consulting: This results-driven consulting service helps businesses optimize operational costs using proven improvement techniques derived from decades of BPO experience.
2. Marutto AI: This comprehensive service assesses the potential application areas for AI, selecting the most suitable technologies from a range of options—without binding clients to specific systems— to support both outsourced and in-house AI implementations.

Key Benefits

Through these offerings, Bell System 24 enables companies struggling to implement their transformation agendas to finally take action. By facilitating operational improvements, clients can redeploy human resources and time toward strategic planning, value creation, and business expansion initiatives.

Future Outlook

Looking ahead, Bell System 24 aims to significantly increase its revenue figure by 2028 to 1.75 trillion yen, marking a 300 billion yen growth compared to 2025 figures. The BPX support service is positioned as a core component of these growth plans, with a target of generating 10 billion yen in new business by the end of 2028. Additionally, the company intends to bolster its cadre of specialized consultants—growing from 200 to 400 by 2028—while building an AI and IT workforce of 2,500 professionals.

Online Seminar Announcement

Bell System 24 will also host an online seminar titled, “Transforming Business from Managing Operations to Changing Operations: The Frontier of Business Transformation in the AI Era,” scheduled for August 21, 2026. This seminar promises to provide insights into the evolving landscape of business process transformation.

For more information on the seminar, visit online seminar registration.

About Bell System 24

Bell System 24 has established itself as a leading provider of BPO services since its inception in 1982. The company has played a pivotal role in shaping communication infrastructures for various businesses, evolving alongside technological advancements and becoming a strategic partner for digital transformation.

With a commitment to innovation and communication, Bell System 24 continues to develop solutions that enhance societal well-being and contribute to sustainable development.