Caname and NewSPO Forge Partnership to Elevate Athlete Careers and Wellness Initiatives

Caname and NewSPO: Pioneering Success in Sports and Wellness

In a landmark agreement, Caname Co., Ltd. has entered into a strategic partnership with NewSPO, a company committed to fostering athlete careers and societal contributions through sports. This collaboration aims to leverage the facilities of Caname's personal gym network, Katagiri Juku, to provide enhanced support for athletes while bridging the gap between sports and society.

Overview of the Partnership

On the bustling streets of Shibuya in Tokyo, Caname operates Katagiri Juku, a leading personal gym encompassing an impressive 340 locations nationwide. Recognized as the top brand in the personal gym sector, Katagiri Juku has garnered trust among various clientele, including both everyday individuals and professional athletes seeking to enhance their health and embrace challenges. Meanwhile, NewSPO has been dedicated to supporting athletes' career paths and creating societal value driven by sports, making this partnership a natural fit with aligned goals.

Key Objectives and Initiatives

The partnership will center around a few pivotal initiatives that aim to deepen collaboration between the two companies:

Athlete Career Support

Through Katagiri Juku, a program will be developed to provide current athletes with skills and knowledge they can utilize post-retirement. This initiative not only prepares athletes for their next steps but also facilitates lifelong learning and development in various fields.

Providing Unique Experiences

The partnership will transcend traditional views of sports by focusing on learning and challenge. Events and activities at Katagiri Juku will be structured to embrace educational aspects alongside physical engagement, giving participants a well-rounded experience that integrates fun and meaningful interaction.

Collaboration with Corporations

Caname and NewSPO intend to craft projects that involve corporate sponsors and partner companies to enhance social contributions within the domains of sports, health, and wellness. This collaboration seeks to amplify brand values while creating a substantial impact on community health initiatives.

Caname’s Strengths and Future Vision

Caname has set itself apart in the marketplace through its extensive network and brand recognition. With nearly 340 locations operated via both direct management and franchising, the company benefits from high visibility and a strong reputation among clients. Its guiding philosophy, “Health anew. Life your way,” champions personalized training tailored to individual characteristics, lifestyles, and goals.

Furthermore, Caname has a history of collaboration with medical institutions aimed at enhancing services based on empirical evidence related to health and lifestyle habits. The partnership with NewSPO adds a new dimension of support that caters to broader community needs.

Looking Ahead

Caname and Katagiri Juku anticipate that this collaboration with NewSPO will further advance athlete support, promote the cultural blossoming of sports, and deepen wellness initiatives. This partnership marks a new chapter, encouraging further collaboration with partner companies and society to create value intertwining sports, health, and social engagement.