Exciting Collaboration: Pet Food Brand Churu Debuts in FamilyMart's New Variety Show

Exciting New Initiative at FamilyMart

FamilyMart, a major convenience store chain in Japan, is set to launch a unique collaboration with Inaba Pet Food's beloved product, Churu. The initiative, named "Wannyan Otaku Visit with Churu," will showcase adorable pets enjoying Churu in a family-friendly format. This original broadcast will kick off on December 16, 2025, at approximately 10,600 FamilyMart locations nationwide, displayed on their digital signage known as FamilyMart Vision.

About the Program

The hit show "Wannyan Otaku Visit" has garnered popularity for its heartwarming glimpses into the lives of dogs and cats across Japan. Leveraging the fun and engaging character of pets with Churu, this tie-up with Inaba Pet Food aims to provide a new retail media experience that invites user participation. This marks the first official partnership for FamilyMart's original program on FamilyMart Vision, aiming to reach pet lovers while showcasing the delightful characteristics of both the product and the furry companions enjoying it.

The submission window for pet videos is open until January 12, 2026. Pet owners are encouraged to send in videos highlighting their pets eating Churu, along with the packaging visible in the footage. Both dogs and cats are eligible, making this an inclusive feature for pet fanciers everywhere.

Participation Details

Those interested in participating must submit key information through the contest page, including their name, contact details, and a video of their pet enjoying Churu. The video should showcase the pet's charming personality, adding an exciting element to this retail collaboration. The overwhelming response previously collected through previous initiatives sets the stage for significant fan engagement in this ongoing project.

The official campaign announcement was made with much enthusiasm, hinting at the potential of retail media initiatives featuring participatory content. The integration of popular pets with a beloved product like Churu creates the opportunity for a fantastically engaging viewing experience for customers shopping in FamilyMart stores.

Broadcast Schedule

The program will air from December 16, 2025, to February 23, 2026. However, specifics about airing times and regional content will vary based on individual locations, ensuring a tailored experience based on local participation. This strategic approach aims to enhance customer interaction and ensure a high engagement level from viewers.

In addition, as FamilyMart looks to expand the potential of retail media through new partnerships and innovative ideas, the participation of pet owners will provide an authentic connection that resonates with viewers and encourages repeat engagement.

For those interested in checking out the program or wanting to submit a video, visit the specified links:

Conclusion

FamilyMart's initiative brings families and their pets into the limelight while enhancing shopping experiences at their Convenience stores. With innovative partnerships and a focus on engaging local communities, the "Wannyan Otaku Visit with Churu" program represents a novel approach to retail marketing that resonates well in today's consumer culture. Join in, showcase your beloved pets, and help spread joy through the lens of retail. Stay tuned for more details as the program unfolds in the coming months.