#Japan #Tokyo #Elleair #Kusuri no Maruto #Children's Cafes

Elleair and Kusuri no Maruto's Collaborative Campaign to Support Children’s Cafes

In an inspiring effort to promote community welfare, Elleair, the leading brand in sanitary paper products, has partnered with Kusuri no Maruto to launch the second phase of the "Egao ni Touch PROJECT." This initiative focuses on fostering happiness and smiles through the connection of people in society. One of the standout features of this collaboration is the recent campaign titled "Let Your Shopping Connect to Children’s Futures!" which was held from February 1 to March 31, 2025. The funds generated from this campaign will be donated to support children's cafes across Japan, contributing to a more inclusive society where no one is left behind.

The campaign was designed to encourage customers to purchase Elleair products at participating Kusuri no Maruto stores in Fukushima and Ibaraki Prefectures. A portion of the sales, amounting to 491,714 yen, will be donated to two notable organizations: the Musubie, which supports children's cafes nationwide, and the Iwaki Children’s Cafes Network, aimed specifically at enhancing local initiatives in Iwaki City. These donations are essential for improving safety and security in children's cafes and fostering community development in their respective areas.

On June 17, 2025, a donation ceremony took place at the headquarters of Kusuri no Maruto, where significant figures from both organizations were present. Notable attendees included Noriko Endo from Musubie and Kohei Suganami of the Iwaki Children’s Cafes Network, underscoring the collaborative spirit of this venture.

During the ceremony, Mr. Suzuki from Kusuri no Maruto presented the donation certificate, followed by heartfelt gratitude from representatives of both recipient organizations. Akira Ogawa from Elleair affirmed the ongoing commitment to support future initiatives, indicating plans for at least two more rounds of donations to sustain this vital community service.

About the Beneficiaries

Musubie

Musubie operates with the vision of creating a society where every child has access to safe and welcoming meals through children's cafes. They engage in various activities, such as supporting local networks that bolster children's cafes, collaborating with businesses and organizations that provide support, and conducting research to raise awareness about the conditions surrounding these facilities.

To learn more, visit: Musubie

Iwaki Children’s Cafes Network

Established in December 2021, the Iwaki Children’s Cafes Network aims to enhance existing children's cafes and assist organizations wishing to open new ones. It actively engages with local authorities and aims to expand their network across Iwaki City, ensuring that nutritious meals and safe spaces are available to all children in the area.

For more information, check out their website: Iwaki Children's Cafes Network

The Egao ni Touch PROJECT

This remarkable campaign is part of the broader Egao ni Touch PROJECT initiated by Elleair in April 2022. In response to the increasing prevalence of solitary living and the reduction of physical interactions exacerbated by the pandemic, Elleair aims to enhance human connections through essential physical touch. The project includes a range of activities designed to promote the significance of touch in nurturing emotional and physical well-being.

The success of the recent campaign highlights the positive impact that collaboration and community-oriented initiatives can have. By choosing Elleair products, customers contribute to a brighter and more inclusive future for children in need, proving that every purchase can pave the way for meaningful change in society. Join us in this effort to bring smiles and support to children’s cafes across Japan.

For further details about the Egao ni Touch PROJECT and how you can contribute, please visit: Egao ni Touch PROJECT