#Japan #Tokyo #Fukushima Peach #Akatsuki #Acure Made

Introduction

Japan's celebrated peach, the Fukushima Akatsuki, is about to delight consumers in two thrilling new forms. The JR East Japan Cross-Station Water Business Company, led by Kenji Takeuchi, will roll out these refreshing beverages under their acure made brand on May 19, 2026, for the 70% fruit juice version and on June 2, 2026, for the 100% straight juice version.

Products Overview

These products encapsulate the lush flavors of Akatsuki peaches, known for their sweet juiciness, and cater to different consumer preferences. The upcoming launch includes:
1. Fukushima Akatsuki Peach 70% (280ml PET Bottle)
- Launch Date: May 19, 2026
- Price: 220 JPY (including tax)
- Availability: JR East acure vending machines and select NewDays stores.
2. Fukushima Akatsuki Peach (160g Can)
- Launch Date: June 2, 2026
- Price: 200 JPY (including tax) at NewDays; 4,720 JPY per case at acure’s online store.
- Availability: Acure online store and various NewDays locations.

Fukushima Akatsuki Peach 70%

This beverage features 70% juice from premium Akatsuki peaches, maintaining the fruit's natural sweetness while delivering a clean, refreshing taste ideal for the summer. The convenience of a PET bottle makes it a great companion for outings or just a refreshing treat anytime.

Product Features

• - Container: 280ml PET bottle
• - Flavor Profile: A perfect balance of sweetness and acidity, designed for easy drinking.
• - Availability: It will first be available in vending machines and select dealers with a broader distribution on May 26, 2026, at NewDays and KIOSK.

Fukushima Akatsuki Peach 100%

For purists, the 100% straight juice version captures the true essence of Akatsuki peaches without any additives. This product showcases various flavors based on the distinct characteristics of each crop season, making each can a unique experience.

Product Features

• - Container: 160g can
• - Flavor Profile: Rich peach flavor that authenticates the essence of the fruit, perfect for celebrations or simply treating yourself.
• - Availability: Available starting at noon on June 2, 2026, on the acure online store, with shelf stock at NewDays stores by early August.

A Developer's Insight

The aim for this year was to broaden the experience of enjoying Fukushima's beloved Akatsuki peach through two distinguishable offerings. The new 70% fruit juice in a PET bottle caters to active lifestyles, being portable and refreshing, while the 100% straight juice in a can appeals to those seeking an authentic taste experience. Both products promise unique sensory journeys, underscored by quality and flavor that highlight the seasonal nuances of the peach harvest.

As the warmth of summer approaches, these two distinct options provide delightful ways to enjoy the seasonal appeal of Fukushima Akatsuki peaches, whether on the go or as a special treat. Each sip reflects meticulous crafting and a commitment to quality that resonates with both new consumers and long-time enthusiasts alike.

Indulge yourself in the rich traditions and flavors of Fukushima Akatsuki peach this summer - the flavors of summer are waiting for you!