Enhancing Incident Management for Sustainable Growth
On December 2, 2025, Newton Consulting, a risk management consulting firm based in Chiyoda, Tokyo, announced the successful implementation of an incident management process for its client, MarketOne. This initiative aims to bolster the organization’s resilience to unexpected challenges and foster sustainable growth in the B2B marketing landscape.
MarketOne's Commitment to Innovation and Transformation
MarketOne, known for its expertise in B2B marketing consulting services, focuses on assisting companies in sectors like manufacturing and IT. Their mission is to support business growth through strategic planning and execution. Established as the first Asian hub of MarketOne International, the firm is dedicated to leveraging its global network to help clients expand overseas.
Despite the promising growth, MarketOne recognized the necessity to revamp its incident management system. Past experiences highlighted the importance of being prepared for unforeseen incidents, and while the team had implemented quick responses to previous challenges, there was a clear need for a more robust framework to enhance incident resilience within the organization.
A Stronger Foundation for Risk Management
In tackling this challenge, MarketOne’s leadership took decisive steps to define the desired organizational vision by embracing the principle, "Challenges always come with risks, and therefore, risks should be shared and transformed into learning opportunities." This ethos laid the groundwork for workshops on risk management specifically designed for department heads and managers, creating a culture of awareness and proactive engagement.
To further enhance their framework, MarketOne implemented essential tools such as a "Pre-Project Checklist" and an "Incident Management Sheet,” enabling employees to visualize and share risks in their day-to-day operations. Additionally, to maintain the continuity of this initiative, the company established a "Risk Management Committee" that meets every six months to share and discuss ongoing issues.
These efforts have solidified an effective foundation that supports the organization’s growth while fostering a proactive attitude towards risk management. The strength of this initiative is founded in the company's commitment to responsibility, where every employee is encouraged to take ownership of risk management. This project has formally institutionalized risk awareness into the company’s overall policy, defining clear criteria on what actions should be taken during incidents and who is responsible at various levels.
Incident Management Process Improvement Services
Newton Consulting’s role in this transformation was to provide a tailored approach for constructing and improving incident management systems. This specific service focuses on the core elements of risk management by assisting organizations in evaluating incident definitions, process design, and monitoring practices to establish effective frameworks.
The process is highlighted by providing valuable case studies and insights drawn from extensive support experience across approximately 2,100 clients, ranging from private enterprises to government organizations and public institutions. This rich repository of knowledge equips MarketOne with the necessary tools to build a resilient incident management structure.
By integrating these methodologies, MarketOne aims to navigate potential hurdles decisively, ensuring that they continue to thrive in the ever-evolving B2B marketing sector. This proactive stance not only strengthens their incident management but ultimately positions them for ongoing success and sustainable growth in a competitive marketplace.
For further insights and details on the incident management improvement services, visit:
Newton Consulting.
Company Background
Newton Consulting
- - Founded: November 13, 2006
- - Location: 5F Sogo Hanzomon Building, 1-7 Kojimachi, Chiyoda, Tokyo
- - Capital: 30,000,000 yen (as of December 2024)
- - CEO: Kazuya Soejima
- - Business Focus: Consulting related to risk management.
Their commitment is evidenced by supporting a diverse range of clients, including about 2,100 organizations across the private sector, government bodies, local governments, and national university corporations. For customer case studies, please visit the
Newton Consulting Case Studies.