LV8 Appoints Patrick Connolly as Chief Strategy Officer to Enhance Growth Strategy

Patrick Connolly Takes the Helm as Chief Strategy Officer of LV8

On July 15, 2026, LV8, a prominent digital marketing agency known for its expertise in influencer marketing, announced the significant appointment of Patrick Connolly as its Chief Strategy Officer. Having been a valuable asset in the content and partnerships domain at Snap Inc., Connolly aims to channel his ten years of seasoned experience into LV8, driving the company's growth strategies forward.

LV8 has established itself in the emerging field of influencer marketing, content production, and strategic digital marketing, guided by founder Griffin Haddrill and COO Gabby Gamad. Patrick’s role will directly influence the company’s trajectory as he collaborates closely with the senior leadership team to pinpoint new opportunities for expansion and enhance its array of client partnerships. Connolly's responsibilities will extend to overseeing the launch of innovative service offerings as LV8 aims to solidify its position in the marketplace.

During his eleven-year career at Snap Inc., Connolly was instrumental in shaping the editorial character of Snapchat's Discover platform. His work involved forging strategic alliances with top media outlets and entertainment companies, developing editorial frameworks that substantially impacted vertical videos and influential cultural events. Connolly's adeptness at constructing content ecosystems has made him an effective leader in navigating the intersections of media, entertainment, and the burgeoning creator economy.

“LV8 occupies a unique space that aligns perfectly with my professional journey,” stated Connolly in reaction to his new role. “I look forward to shaping the operational structure and forming strategic partnerships that will not only aid LV8’s growth but also empower the talented creators associated with us.”

Connolly’s career kicked off at Snapchat, where he started as an early member of the content division, overseeing vertical content creation for entertainment and major cultural events like the Oscars and Grammys. He went on to lead a dedicated programming team that managed content strategies and partnerships, guiding high-revenue collaborations through complex processes that enhanced performance and compliance.

Highlighted in his extensive portfolio are successful partnerships with prominent organizations such as NBCUniversal, Paramount, Netflix, and Condé Nast, evidencing his ability to fully manage the lifecycle of partnerships from initiation to performance assessment.

In response to this pivotal hire, LV8’s founder Griffin Haddrill expressed enthusiasm for the future: “We thrive in a fast-paced environment and have a profound commitment to our brands and clients. Patrick's analytical and strategic instincts will play a transformative role as we develop deeper capabilities and establish a more robust platform for our creators.”
Connolly is a graduate of Boston College Class of 2011 and has made Los Angeles his home for the past fourteen years. As LV8 continues to innovate and scale, Connolly’s leadership is anticipated to significantly shape the trajectory of the company's future endeavors.
For comprehensive information about LV8's offerings, visit LV8’s official website.

About LV8

LV8 operates out of both Los Angeles and Las Vegas, offering a full suite of digital marketing services with a specialization in influencer marketing, custom content creation, social media management, and digital advertising. The agency prides itself on crafting unique narratives and tailored social media strategies that resonate across all digital platforms, cementing its commitment to authenticity and collaboration. To learn more about how LV8 is revolutionizing brand engagement, visit lv8.co.

For further inquiries, contact Pristina Alford at [email protected]