#United States #Fort Lauderdale #Digital Floss #Anissa Broussard #Dental Exit Blueprint

A Strategic Guide to Dental Marketing

Dr. Anissa Broussard, a visionary in dental marketing and the founder of Digital Floss, has recently unveiled her co-authored book, Dental Exit Blueprint. Released on July 15, 2026, this groundbreaking resource aims to enlighten dental practitioners about the intricate connections between effective marketing strategies and the eventual sale price of their practices.

While many dental professionals view marketing as a simple promotion strategy, Broussard argues that it's a vital lever that can significantly enhance a practice’s enterprise value. This book compiles insights from industry experts across finance, operations, and marketing, breaking down the essential factors that can either enhance or undermine a practice's value at the point of sale.

In her chapter titled Lever 4, Broussard emphasizes that marketing isn't merely about attracting patients but is fundamentally linked to how potential buyers perceive ongoing profitability. "A buyer is not paying for how many patients you see; they are paying for how certain they are that those patients will continue to come without you,” she explains. This perspective shifts the focus from just filling appointments to ensuring sustainable patient relationships driven by intelligent marketing systems.

Broussard’s 20-plus years of clinical experience have complemented her role in developing sophisticated marketing systems for practices nationwide. She draws on zip-code-level demographic data, competitor advertising intelligence, and AI search visibility to transform unpredictable marketing efforts into a structured and repeatable system. In her view, successful marketing today should resemble engineering, where data-driven strategies guarantee better financial returns both in immediate collections and long-term business valuation.

One of the most critical components she discusses is allocating a percentage of collections—ideally around 4 to 6 percent—for marketing initiatives. Broussard highlights that an alarming 93 percent of dental practices currently fall short in terms of AI search visibility, which is becoming increasingly essential as a pipeline for new patients.

Additionally, she introduces the Brick and Mortar Funnel—a tailored website conversion framework designed to optimize the patient acquisition process. This framework was notably recognized by ClickFunnels, which enlisted her expertise after witnessing its effectiveness in her own practice. Broussard’s strategies have previously been featured in Russell Brunson's influential book Expert Secrets, showcasing her innovative contributions to the field.

"Marketing is not the guessing game most dentists were taught to believe it is anymore,” Broussard asserts. By utilizing robust marketing systems, practice owners can significantly enhance their leverage when negotiating the sale of their practice, often leading to a premium valuation based on the engineered nature of their marketing efforts.

For dental practice owners interested in elevating their market position before a sale, Broussard encourages them to explore resources available through Dental Exit Blueprint, which can be found at dentalexitblueprint.com. Additionally, they can access a complimentary Floss IQ report at BeFoundScore.com that provides insights into local competitor advertising, accurate demographic data, and an evaluation of their online visibility in AI search results.

About Digital Floss

Digital Floss is a comprehensive dental marketing agency headquartered in Fort Lauderdale, Florida. Founded by Dr. Anissa Broussard, the agency leverages over two decades of clinical expertise and innovative marketing systems to assist dental practices in effectively ranking, attracting, and converting patients amidst the evolving landscape of AI search.

About Dr. Anissa Broussard

Dr. Anissa Broussard, DMD, has made remarkable strides as an influential figure in the dental industry. As a co-author of Dental Exit Blueprint and a practicing dentist with extensive experience, she has trained thousands of practices and received numerous accolades, including the 2025 Nifty Thrifty Industry Influencer of the Year. Her insights have significantly shaped the current understanding of dental marketing strategies.