Experience the Unexplained at Namjatown
Namjatown, an indoor theme park concept by Bandai Namco Experience, will launch a new key visual campaign on August 7, 2025, themed "AI or Reality? The Truth is in Ikebukuro." This ambitious campaign aims to express the park's variety with attractions, food, and events featuring their beloved character, Najavu.
The Intriguing Theme
The newly revealed key visual captures visitors engaging in diverse experiences throughout Namjatown, posing a compelling question - are these representations powered by AI or grounded in reality? This intriguing theme hints at a deeper narrative, encouraging guests to explore and uncover the mystery themselves during their visit.
Join the AI Photo Challenge
Running alongside the key visual launch, Namjatown invites guests to participate in the "AI Photo Challenge" where visitors can take part in a playful photography opportunity inspired by the idea of generative AI. Guests will simply post their creative images on Instagram using the hashtags #Namjatown and #AIorReality and stand a chance to win one of 29 pair passports, commemorating the park’s 29th anniversary!
Challenge Details:
- - Duration: August 7, 2025 - September 21, 2025
- - Winners: 29 winners will receive a pair passport for Namjatown, covering entry for 58 people in total
- - Passport Benefits: The passport covers numerous attractions, carefully crafted to provide exhilarating experiences for every type of guest.
Attractions You Can Expect
Namjatown features an array of themed areas:
- - Ninjatown: A ninja haven complete with interactive attractions.
- - Nyanjatown: A space where playful felines rule, inviting human guests to share in their whimsical world.
- - Dokingam Square: An enchanting area reminiscent of children’s storybooks, adorned with the iconic Gummy Tree.
- - Fukubukuro Shichome Shopping Street: A nostalgic trip to the Showa 30s era, coupled with delicious food offerings and thrilling rides.
Notable Attractions:
- - Fishing Attraction: Experience Namjatown's previously unprecedented fishing activity with gigantic screens transporting you to various fishing locales.
- - Shooting Attractions: Engage in heart-pumping shooter experiences ranging from battling redesigned Amazon mosquitoes to defeating digital foes across various levels.
Engaging Performance Spaces
Explore over 50 unique interactive installations scattered throughout Namjatown that provide captivating experiences through sensory play involving sight and sound. Whether it’s tapping, touching, or simply discovering, the park is designed to keep you engaged and entertained.
Visit Namjatown
Address: 3-1-3 Higashi Ikebukuro, Toshima City, Tokyo, Sunshine City World Import Mart Building, 2nd Floor
Operating Hours: 10:00 AM to 9:00 PM (last entry at 8:00 PM)
Entry Fees: Adults (13 and older) 1,000 yen; Children (4 to 12) 600 yen. Note that additional fees apply for certain attractions.
For those seeking an unforgettable adventure combining fantastic attractions with extraordinary events, Namjatown is poised to be the go-to destination this summer. Find more details on social media via their
YouTube,
Instagram, and
TikTok channels.