Bibai Station Unveils Eye-Catching 'Bibai Be Beautiful' Branding Wrap

JR Bibai Station's Transformation with 'Bibai Be Beautiful'

In an exciting initiative to enhance community engagement and local pride, JR Bibai Station is set to unveil a large-scale wrap featuring the city's branding symbol, 'Bibai Be Beautiful'. This initiative is a collaborative effort led by FoundingBase, a Tokyo-based company known for working with municipalities across Japan, and the city of Bibai, Hokkaido. Starting in April 2025, the station's west wall will display this vibrant design, positioning it as a landmark for both locals and visitors.

Community-Centric Design

The design of the wrap was developed in collaboration with Bibai's youth, specifically those aged between 10 and 30, and it embodies the sentiment of belonging and pride that the city aims to instill. The prominent theme of 'Bibai Be Beautiful' serves as more than just a slogan; it represents the collective aspirations of young residents who envisioned a brighter future for their community.

Utilizing the entire surface of the west wall, the wrap incorporates musical staff lines to symbolize the city's moniker,