Bath & Body Works Candles Fest: A Celebration of Fragrance and Tradition Returns

The Magic of Candle Day

As the holiday season approaches, the excitement around Bath & Body Works' Annual Candle Day is palpable. This year, the celebration promises to be more spectacular than ever before. On December 7 and 8, 2024, candle enthusiasts can dive into a weekend of aromatic delight, with loyalty program members receiving early access beginning on December 6. This event marks the 13th annual Candle Day, continuing a cherished tradition among loyal customers.

Record Heights of Festivity

This year's event is set to break records with the introduction of more than 180 unique 3-wick candles and over 50 exclusive new fragrances launched solely for Candle Day. Each candle during the event will retail at an unbeatable price of $9.95, down from $24.95 to $26.95 – making it the best deal of the year for candle lovers.

Among the exciting offerings this year are limited-edition fragrances created in collaboration with Netflix's Bridgerton, such as Diamond of the Season and two new scents, Penelope's First Kiss and Colin's Return. Bath & Body Works is also bringing back festive favorites, including Merry Mimosa, Cranberry Pomegranate, and Sugar Cookie.

A Unique Candle Day Countdown

Bath & Body Works has added a new flair to the festivities this year by initiating a Candle Fest that culminates in a spectacular Candle Torch Run through the streets of Manhattan. On Candle Day Eve, December 5, gold medalists Tara Davis-Woodhall, Hunter Woodhall, and Jordan Chiles will host a fun run from the New York Stock Exchange to Hudson Yards, where they will ignite a massive 3-wick candle. This giant candle stand—standing 12 feet tall and 9 feet in diameter—will showcase Bath & Body Works' iconic holiday fragrances.

Engaging with Communities

According to Maurice Cooper, Chief Customer Officer, "Candle Day is about celebrating tradition. This year, we're thrilled to introduce our first ever Candle Fest, aimed at engaging customers in exciting ways and allowing them to share their Candle Day experiences on social media." This communal sentiment enhances the essence of what Candle Day represents—a meeting place for customers old and new to engage with the beloved brand.

Experience Candle Fest

The festivities will extend to Candle Fest in Hudson Yards, where attendees can enjoy themed winter beverages, sample Bath & Body Works' hand sanitizers, and capture moments at the countdown candle. The atmosphere is expected to be filled with the joyful spirit of the holiday season, complete with entertainment from DJ Kyle Cooke.

Additionally, the countdown to Candle Day will be visually represented on digital billboards across the city, heightening anticipation leading up to the sale.

Shopping Experience and Accessibility

Candle Day offers shoppers various ways to partake in the event. Bath & Body Works stores across the U.S. will open their doors for customers to enjoy the sale, alongside options to shop online and via their mobile app. With over 38 million loyalty program members, early access on December 6 is a prime opportunity for customers to snag limited-edition fragrances that are anticipated to sell out quickly.

Celebrating Scents and Traditions

This year's Candle Day isn't just about the candles, but also about commemorating festive traditions, with a nostalgic nod towards past favorites. Bath & Body Works aims to delight fragrance lovers by reintroducing customer-requested scents like Japanese Cherry Blossom, Warm Vanilla Sugar, and more, making it an ideal time for gift shoppers.

In summary, Bath & Body Works’ Annual Candle Day is a must-attend event that combines community engagement, exclusive product offerings, and seasonal spirit. With unique experiences and a fragrance-filled atmosphere, it represents a cherished ritual for many – a celebration of scent that is sure to live long in the memories of participants.