OLIVE YOUNG Enhances K-Beauty Experience at THE CJ CUP Byron Nelson 2026

OLIVE YOUNG Returns to THE CJ CUP Byron Nelson

OLIVE YOUNG, a top health and beauty retailer in South Korea, is excited to announce its participation in the prestigious CJ CUP Byron Nelson, taking place from May 21 to 24, 2026, at TPC Craig Ranch in McKinney, Texas. Building on the triumph of its previous year’s debut, OLIVE YOUNG returns with an expanded and innovative K-beauty experience.

The brand will feature dedicated K-beauty zones throughout the tournament, designed to provide engaging product experiences along with curated retail for attendees. As part of the immersive "House of CJ" fan experience, this space allows visitors to explore various skin care products, particularly focusing on sun care solutions and facial masks crafted for the outdoor environment.

In an era where K-beauty continues to penetrate global markets, OLIVE YOUNG is keen to showcase its products tailored to meet the needs of U.S. consumers. The highlights of this year's offerings include sun care and sheet mask solutions that specifically aid in skin protection and recovery from prolonged sun exposure.

What to Expect at OLIVE YOUNG’s K-Beauty Zone

Visitors to the K-beauty zone can expect an engaging mini-store layout featuring a variety of interactive experiences. The space will exhibit a visually captivating sheet mask library, sorted by essential skincare needs such as hydration, soothing, elasticity, and brightening. This setup allows guests to find products that cater to their unique requirements effortlessly.

Furthermore, the zone will offer a personalized sun care section where attendees can discover products based on their skin type and desired formulations. Visitors will have the option to explore a range of hydrating sunscreens and calming products, including convenient formats such as sun sticks and cushion compacts. Popular brands at the forefront of this experience include Abib, Cell Fusion C, and Dr. G, among others.

To enhance the learning experience, OLIVE YOUNG will also feature on-site UV shield screening experiences, equipping visitors with insights into effective sun protection methods. Products will be available for on-site purchase, allowing attendees to seamlessly transition from discovery to application.

In addition to the interactive zone, OLIVE YOUNG will establish a standalone concession booth at the tournament's 7th hole. This space seamlessly integrates the energetic atmosphere of the event with the brand's rich global identity. The booth will promote a carefully selected range of sun care products based on product functionality, simplifying the selection process for visitors engaging in outdoor activities.

As an exciting bonus, attendees can participate in a skin scan experience that assesses their current skin health, helping them decide on which sheet masks would best suit their needs. These initiatives, combined with activities like product sampling and exciting giveaways, will undoubtedly add to the vibrant K-lifestyle experience for all attendees at the event.

Exploring the 'House of CJ'

The expansive 'House of CJ' serves as a global cultural hub that spotlights K-beauty, K-food, and K-lifestyle, extending approximately 750 square meters—a significant increase from the previous year. The unique centerpiece emphasizes an interactive approach, featuring elements like augmented reality experiences and digital challenges.

Visitors will encounter an array of CJ affiliates that showcase Korean culture through food from bibigo, entertainment from CJ ENM, and delightful baked goods from Tous les Jours, further enriching the event experience. This dynamic platform enhances the opportunity for attendees to immerse themselves in the multifaceted world of K-culture, with OLIVE YOUNG at the helm of Korean beauty marketing.

Looking forward, OLIVE YOUNG aims to boost its footprint in the U.S. market with the launch of its first retail store in Pasadena, California, along with the debut of a U.S.-exclusive online store on May 29. Founded in 1999, OLIVE YOUNG has established itself as a leader in the beauty and wellness industry, committed to delivering innovative and trendy K-beauty products worldwide.

With over 1,370 stores and a commitment to customer wellness through its 'All Live Young' philosophy, OLIVE YOUNG continues to set benchmarks for quality and service in the global beauty landscape.