Everi Launches Breeders' Cup Mobile App for Enhanced Fan Engagement Experiences

Everi Unveils the Breeders' Cup Mobile App



In an exciting development for equestrian sports enthusiasts, Everi, a prominent brand under the International Game Technology (IGT) umbrella, has announced the launch of the Breeders' Cup Mobile App. This innovative app is designed to serve as a comprehensive resource for fans attending the 2025 Breeders' Cup World Championships, set to take place at the renowned Del Mar Thoroughbred Club in Del Mar, California, on October 31 and November 1.

Key Features of the Mobile App


The Breeders' Cup Mobile App is now accessible for download on both the App Store and Google Play. It promises a wealth of functionalities aimed at enhancing the fan experience during this prestigious two-day festival, which will feature 14 Grade 1 Championship races with total purses and awards exceeding $34 million. Key features of the app include:
  • - Live Streaming: Fans can enjoy live broadcasts of all races.
  • - Real-Time Updates: Up-to-the-minute post times and official results will keep users informed.
  • - Event News: Stay updated with the latest information regarding the championships.
  • - Venue Information: Access essential details about the event and venue.
  • - Ticket Management: Manage ticket purchases and entry seamlessly through the app.
  • - Integration with SeatGeek: The app’s integration with SeatGeek’s ticketing platform simplifies the purchasing process, ensuring fans enjoy a hassle-free entry to the venue.

Enhanced Engagement with BeOn™ Venue Technology


Powered by Everi’s dynamic BeOn™ Venue technology, the new mobile app promises an engaging and interactive experience both at the race track and beyond. Horse racing aficionados can catch all the exhilarating action of the Breeders’ Cup through live streaming directly on their mobile devices. The app's robust framework guarantees a consistent and high-quality user experience, even as the prestigious event shifts venues each year.

Justin McDonald, the Executive Vice President and Chief Marketing Officer for Breeders' Cup Limited, expressed enthusiasm regarding the app's launch. He noted, "This new mobile app significantly enhances our engagement with attendees and race fans worldwide. Collaborating with IGT and Everi's cutting-edge mobile technology, we are excited to elevate the Breeders' Cup race day experience both for patrons in attendance and fans tuning in remotely."

Aiming for the Future


Darren Simmons, the CEO of IGT FinTech, added, "The fusion of our advanced mobile solutions with the vast, passionate fanbase of the Breeders' Cup World Championships showcases our commitment to enriching the on-site experience using the BeOn Venue platform. We are proud to support fans whether they experience the event in person or remotely."

About IGT and Breeders' Cup


IGT stands as a global leader in gaming, digital, and financial technology solutions, formed through the merging of International Game Technology PLC’s Gaming Digital Business and Everi Holdings Inc. Their offerings encompass gaming machines, game content, iGaming, sports betting, and a plethora of player engagement solutions across various platforms.

Breeders' Cup Limited is the administrator of the Breeders’ Cup World Championships and the Breeders' Cup Challenge Series, which provides opportunities for automatic entry into Championship races through global host country partnerships. The world-class Breeders' Cup World Championships have established a significant place in thoroughbred racing, attracting a global audience eager to witness the action.

As the countdown to the Breeders' Cup World Championships begins, the newly launched mobile app serves as a key tool for fans to enhance their experience, showcasing how technology can elevate traditional sporting events.

For more details, fans are encouraged to visit IGT’s official website or engage with them on various social media platforms.

Stay tuned as we approach this thrilling event, where the best in horse racing will compete for glory and significant rewards.

Topics Entertainment & Media)

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