TricorBraun Expands Beverage Packaging Footprint with Craft Beverage Warehouse Acquisition

TricorBraun's Strategic Acquisition of Craft Beverage Warehouse

On November 4, 2025, TricorBraun, a renowned global packaging leader, made headlines with its acquisition of Craft Beverage Warehouse (CBW), a specialized provider of digital printing for canned beverage companies. This strategic move not only solidifies TricorBraun's position in the North American beverage packaging market but also enhances its digital printing capabilities, serving a diverse range of customers including emerging craft brewers and major Fortune 500 companies.

What This Acquisition Means

In a statement, Brett Binkowski, President of North America at TricorBraun, emphasized the significance of this acquisition. He stated, "Our acquisition of Craft Beverage Warehouse—a company known for exceptional quality and customer service—enables us to provide beverage customers across North America with expanded packaging offerings and services." This expansion reflects TricorBraun's commitment to increasing its market share and providing the highest quality services to its clientele.

Craft Beverage Warehouse: A Closer Look

Founded in 2020, Craft Beverage Warehouse quickly gained a reputation for delivering top-notch digital printing services specifically tailored for canned beverages. Their client base spans a variety of sectors, including craft beer, ready-to-drink cocktails, and numerous health-focused drinks such as probiotic sodas and energy drinks. With locations strategically located in the Midwest and Mountain West, including its headquarters in Milwaukee, CBW has positioned itself as a critical player within the fast-growing beverage sector.

Kyle Stephens, co-founder and president of Craft Beverage Warehouse, remarked, "At Craft Beverage Warehouse, our commitment to providing a one-stop digital printing and packaging shop for canned beverage companies coupled with high quality service drives everything we do. We know TricorBraun shares that same passion."

Integration and Future Plans

Following the acquisition, all employees from Craft Beverage Warehouse will continue their roles, ensuring a smooth transition and continued service excellence. The company will operate under its current name until early 2026, after which it will be fully integrated into CanSource, TricorBraun's subsidiary specializing in can packaging and related services.

TricorBraun’s history includes successfully acquiring and growing packaging companies, proving their ability to adapt and thrive in the evolving market landscape. The financial specifics of this acquisition remain undisclosed, but it marks a new chapter for both companies as they seek to enhance customer offerings and streamline operations.

The Future of Beverage Packaging

As consumer preferences shift towards innovative and diverse beverage options, companies like TricorBraun and Craft Beverage Warehouse are at the forefront of meeting these demands. The integration of enhanced digital printing capabilities within the packaging processes is expected to yield better turnarounds on orders with lower minimum requirements. This will not only expedite time to market for clients but will also enhance customization, allowing brands to showcase their uniqueness amid a crowded marketplace.

In conclusion, TricorBraun's acquisition of Craft Beverage Warehouse is a strategic alignment that promises to deliver value both to the companies involved and their customers. With a shared vision of quality and service excellence, they are set to redefine beverage packaging standards in North America, ushering in a new era of creativity and innovation in the industry.