Experience Smart Electricity Use with au's Promotion Featuring Runrunrunmo

Embrace Smart Electricity Use with 'au Denchi'

In a world where energy prices are soaring and concerns about power outages are increasing, au Energy & Life Inc. has unveiled a charming promotional video for its home battery service 'au Denchi'. The video features the corporate character Runrunrunmo, who personifies a friendly and approachable way to illustrate the benefits of using electricity wisely.

Set in a vibrant, whimsical world inspired by Runrunrunmo's colors, the video captures delightful moments of everyday life while highlighting the interplay between energy savings and disaster preparedness. It emphasizes how one can implement smart electricity usage without compromising comfort, thereby reducing costs and increasing security during potential power outages.

The promotional video which lasts for 30 seconds, starts airing from May 25, 2026, across multiple platforms including JR train interiors in Tokyo, movie theaters, and convenience store screens, making it easily accessible to the public. This innovative approach aims to demystify the concept of battery-powered electricity services, presenting them as simple and user-friendly rather than complex systems that are hard to grasp.

Background of the Initiative

With rising fuel prices and a tightening electricity supply, people are taking a keener interest in managing their energy bills. The risk of power cuts, particularly during typhoons and other natural disasters, has also spotlighted the importance of being prepared. Despite the pressing need, many still perceive battery services as complicated and their benefits as hard to visualize.

Recognizing these concerns, au Energy & Life produced this engaging video to make the concept of daily living with 'au Denchi' more relatable. Rather than promoting a mindset of sacrifice in the name of saving electricity, the video encourages a proactive approach where consumers can dialogically engage with their energy consumption, presenting energy saving as both practical and enjoyable.

About 'au Denchi'

The 'au Denchi' service seamlessly combines the use of home batteries with the 'au Denki' electricity plan, targeting homeowners in Tokyo. This innovative service provides a no-cost entry point by eliminating initial installation charges and offers monthly discounts of up to 3,000 yen on electricity fees. In the event of a power outage, users can rely on the stored energy as an emergency power source, exemplifying convenience and preparedness.

Au Energy & Life embraces the philosophy that energy should not only be consumed but utilized wisely, aiming to create a comfortable and secure living environment for every household.

The promotional video has been expertly crafted with the collaboration of Mirai Design Studio, highlighting spectacular animation and engaging storytelling through the character Runrunrunmo, who brings the concept of smart electricity usage to life in a light-hearted, comedic manner. The appeal of the video spans all ages, engaging both children and adults alike with its fun and charming visuals.

Learn More

For those looking to learn more about the 'au Denchi' service and how it can enhance their daily lives, visit the official websites:

In conclusion, as Japan continues to navigate the challenges of energy consumption in modern life, services like 'au Denchi' and the playful guidance of Runrunrunmo offer a beacon of hope, showcasing that smart electricity usage is not only achievable but also fun.