HTT Siblings Unite Again for Energy Conservation Campaign in Tokyo
On July 22, 2026, the HTT siblings are set to make a triumphant return to advance energy conservation efforts in Tokyo. This year’s campaign focuses on encouraging households to engage in practical activities to reduce carbon emissions using the theme "Many Things You Can Do! HTT." The initiative aims to promote the HTT actions—"reduce, create, store"—and unveil a new series of action cards that make it easy for anyone to contribute to a sustainable future.
The HTT Action Cards, inspired by the traditional Japanese card game Karta, showcase various actions families can take in a memorable 5-7-5 rhythm. This format allows participants of all ages to learn about energy-saving strategies while having fun. Through the campaign, individuals will be encouraged to realize simple yet impactful changes they can make at home.
In conjunction with this campaign, a new 15-second commercial titled "Many Things You Can Do! HTT" has been launched. The spot features popular personalities, including Rika Horikoshi and the comedy duo Chocolate Planet, showcasing the HTT siblings as they enjoy playing the HTT Action Cards. The commercial emphasizes energy-saving actions and governmental subsidies available for solar panel installations, making the information approachable and entertaining. The comedic exchanges between the characters are expected to resonate with viewers, making environmental awareness engaging.
As the summer heat escalates, Tokyo anticipates a surge in electricity demand. Therefore, the HTT campaign is more urgent than ever, providing families with easy-to-follow ways to participate in energy conservation. It's a crucial opportunity for residents to learn about the HTT actions that will contribute to realizing a decarbonized society, promoting active engagement in these initiatives.
For those seeking to connect practical actions with enjoyment, this year's HTT Action Cards feature 46 types of activities designed to cater to families and groups. Each card presents different levels of creativity and rarity, making it an exciting challenge for everyone involved. It’s not just about learning, but it’s also about playing and bonding with loved ones over something vital for the planet.
The HTT Action Cards deliver content that emphasizes the importance of personal action in energy conservation. By utilizing familiar formats and engaging storytelling, the campaign aims to drive home the message of sustainable living to households throughout the area. Whether it’s tips to save energy by maintaining home appliances or suggestions for incorporating renewable energy technologies, the campaign has something to offer everyone. Families are invited to explore the cards, bond over discussions about energy conservation, and turn that knowledge into action.
The new commercial showcases a vibrant scene with characters dressed in HTT-themed attire. It opens with Rika Horikoshi holding an HTT Action Card and announcing, "Imagine having solar panels at home!" It’s a narrative that encourages dreaming big, yet acting locally. The dialogue infuses humor while still imbuing the audience with critical information about tax incentives and energy-saving strategies. By using dynamic visuals, the advertisement closes effectively, reinforcing the slogan—"Let’s reduce, create, and save together!"—while encouraging everyone to take part in the ongoing campaign. The commercial will air across various platforms, including TV and social media, ensuring maximum accessibility to spread the message.
From July 22, the 2026 HTT Special Site will become live, providing detailed information about the campaign’s initiatives and resources available to the public. Visitors can learn more about HTT’s vision for a sustainable Tokyo while accessing the newly created HTT Action Cards. This site aims to build community awareness and facilitate participation in the hydrogen-encouraged and community-powered energy solutions the HTT campaign champions. Visit the official campaign site for all the latest updates and resources. Together, in this summer of action, let’s prioritize sustainable practices that pave the way for a better future.
The HTT Action Cards, inspired by the traditional Japanese card game Karta, showcase various actions families can take in a memorable 5-7-5 rhythm. This format allows participants of all ages to learn about energy-saving strategies while having fun. Through the campaign, individuals will be encouraged to realize simple yet impactful changes they can make at home.
In conjunction with this campaign, a new 15-second commercial titled "Many Things You Can Do! HTT" has been launched. The spot features popular personalities, including Rika Horikoshi and the comedy duo Chocolate Planet, showcasing the HTT siblings as they enjoy playing the HTT Action Cards. The commercial emphasizes energy-saving actions and governmental subsidies available for solar panel installations, making the information approachable and entertaining. The comedic exchanges between the characters are expected to resonate with viewers, making environmental awareness engaging.
As the summer heat escalates, Tokyo anticipates a surge in electricity demand. Therefore, the HTT campaign is more urgent than ever, providing families with easy-to-follow ways to participate in energy conservation. It's a crucial opportunity for residents to learn about the HTT actions that will contribute to realizing a decarbonized society, promoting active engagement in these initiatives.
For those seeking to connect practical actions with enjoyment, this year's HTT Action Cards feature 46 types of activities designed to cater to families and groups. Each card presents different levels of creativity and rarity, making it an exciting challenge for everyone involved. It’s not just about learning, but it’s also about playing and bonding with loved ones over something vital for the planet.
The HTT Action Cards: Engaging the Community
The HTT Action Cards deliver content that emphasizes the importance of personal action in energy conservation. By utilizing familiar formats and engaging storytelling, the campaign aims to drive home the message of sustainable living to households throughout the area. Whether it’s tips to save energy by maintaining home appliances or suggestions for incorporating renewable energy technologies, the campaign has something to offer everyone. Families are invited to explore the cards, bond over discussions about energy conservation, and turn that knowledge into action.
The Commercial Highlights
The new commercial showcases a vibrant scene with characters dressed in HTT-themed attire. It opens with Rika Horikoshi holding an HTT Action Card and announcing, "Imagine having solar panels at home!" It’s a narrative that encourages dreaming big, yet acting locally. The dialogue infuses humor while still imbuing the audience with critical information about tax incentives and energy-saving strategies. By using dynamic visuals, the advertisement closes effectively, reinforcing the slogan—"Let’s reduce, create, and save together!"—while encouraging everyone to take part in the ongoing campaign. The commercial will air across various platforms, including TV and social media, ensuring maximum accessibility to spread the message.
Engaging with the HTT Campaign
From July 22, the 2026 HTT Special Site will become live, providing detailed information about the campaign’s initiatives and resources available to the public. Visitors can learn more about HTT’s vision for a sustainable Tokyo while accessing the newly created HTT Action Cards. This site aims to build community awareness and facilitate participation in the hydrogen-encouraged and community-powered energy solutions the HTT campaign champions. Visit the official campaign site for all the latest updates and resources. Together, in this summer of action, let’s prioritize sustainable practices that pave the way for a better future.
Topics Environment）
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