Mercury/13 and Avenue Sports Join Forces to Transform Women's Football in Europe

Mercury/13 and Avenue Sports Team Up to Revolutionize Women's Football

In an exciting development for women's football in Europe, Mercury/13, an innovative multi-club ownership group, has partnered with Avenue Sports Fund, a prominent global sports investment entity. This collaboration comes with a significant investment from Avenue, aiming to bolster Mercury/13’s mission of establishing itself as the leading multi-club ownership group dedicated to women's football.

Mercury/13 has set its sights on the European football landscape, planning to acquire various women’s football franchises, and enhancing their commercial potential. Following their initial acquisition of F.C. Como Women in Italy, they have already implemented transformative changes within the club, including a new management team and upgraded training facilities. This has also involved a partnership with Nike, a move designed to strengthen the technical capabilities of the team, along with other strategic modifications aimed at increasing the club's visibility and success.

Lauren Holiday, a USWNT legend and two-time Olympic gold medalist, has been invited to join Mercury/13's Board of Directors, further adding to the prestigious nature of the organization's leadership. Holiday brings a wealth of experience and insight into the women's game, solidifying Mercury/13's commitment to creating a favorable environment for athletes that enhances their development both on and off the field. Commenting on her new role, she expressed admiration for the transformative efforts made at Como Women and highlighted the importance of providing support for players in their careers.

With a keen focus on England as a primary target market, Mercury/13 aims to acquire additional clubs across Europe. Victoire Cogevina, co-founder and co-CEO of Mercury/13, emphasized the importance of collaborating with sponsors who share the vision of enhancing women's football. She believes that this partnership with Avenue will help provide the resources needed to innovate and create unforgettable experiences in this space.

From the investment side, Mario Malavé, co-founder and co-CEO of Mercury/13, praised Avenue’s track record and their commitment to supporting women's football initiatives. The collaboration between Mercury/13 and Avenue is set to catalyze strategic growth and enhance their presence in the sports realm.

Avenue’s engagement in women's football is a testament to the rising interest and investment opportunities in this sector. Marc Lasry, Chairman and CEO of Avenue Capital Group, expressed excitement about the partnership, noting its significance in inspiring a global female audience. The investment will also enable Avenue to expand its reach and influence within the growing landscape of women's sports.

Mercury/13 aims not merely to participate but to lead the charge in reforming the structure of women's football—transforming clubs into well-branded, commercially viable entities that attract broad market engagement. Their vision is to cultivate a new era for women’s football, ensuring that it gains the recognition and respect it deserves on par with its male counterparts.

This initiative marks a groundbreaking step towards cultivating talent and recognition within women's sports, echoing the commitment that both Mercury/13 and Avenue Sports share for the future of the game. The overarching goal is to create super clubs that not only enhance competitive performances but also expand the commercial possibilities within this exciting market.

With the unwavering support of dedicated investments and visionary leaders, the transformation of women's football in Europe is set on a promising trajectory. The partnership between Mercury/13 and Avenue Sports is more than just an investment; it represents a commitment to fostering opportunities for women in sports, ensuring that their achievements and stories resonate globally.

In conclusion, as Mercury/13 endeavors to establish itself as a standard bearer in women's football management, we can expect a remarkable change that aims to uplift not just clubs, but the entire landscape of women's sports in Europe and beyond.