#Japan #Tokyo #PARCO #THE TOBACCO #Cosodo

The Tobacco: A New Era for Smoking Spaces in Tokyo

Tokyo's vibrant urban landscape has taken a significant step towards accommodating both smokers and non-smokers with the recent unveiling of 'THE TOBACCO,' a brand dedicated to providing comfortable smoking environments while promoting better manners among users. This initiative is a collaboration between Cosodo Co., Ltd. and PARCO, resulting in the transformation of 23 smoking areas across eight PARCO facilities in the city.

Understanding THE TOBACCO

THE TOBACCO is not just a smoking area; it's a thoughtfully designed brand that aims for a harmonious coexistence between smokers and non-smokers. As public spaces face increasing restrictions on indoor smoking due to the revised Health Promotion Act and local government regulations, THE TOBACCO presents an inviting haven for smokers. It encourages responsible behavior by reducing littering and smoking in unauthorized areas. With a vision of creating an inclusive urban space, THE TOBACCO seeks to foster an environment where diverse lifestyles can coexist comfortably.

The brand emphasizes not just the comfort of smokers but also addresses urban challenges related to smoking. With plans to expand to 175 locations by July 2025, THE TOBACCO is committed to developing solutions that cater to urban lifestyles and promote a peaceful coexistence among different societal values.

PARCO's Perspective

In a statement, PARCO commented on the initiative, stating that the introduction of THE TOBACCO was a strategic move to elevate the value of their facilities and diversify their revenue streams. They were particularly impressed by Cosodo's ability to create high-quality designs and functionalities in what has traditionally been a neglected space. Feedback from visitors has been overwhelmingly positive, with improvements noted in the smoking etiquette of users. The design integrates seamlessly with PARCO's overall aesthetic, adding a fresh perspective without compromising harmony throughout the facilities.

Collaboration Between PARCO and THE TOBACCO

Since its inception in 1969 with the opening of Ikebukuro PARCO, the company has played a pivotal role in showcasing cutting-edge culture, including music, art, and theater. Resonating with this aim, Cosodo has fully redesigned the smoking areas in collaboration with PARCO into THE TOBACCO brand. The initiative not only enhances the convenience and satisfaction of smokers but also tackles local issues like littering and smoking on the streets.

Utilizing Tokyo's 'Public Smoking Space Improvement Subsidy Program,' some facilities have been revamped into publicly accessible, segregated smoking areas that promote community well-being. Acknowledging the aesthetics of THE TOBACCO, the design strikes a balance with PARCO's visual ethos, incorporating clean, open spaces designed to appeal to women and younger crowds. By thoughtfully considering materials, color choices, and layout, the spaces aim to provide a soft, inviting atmosphere where anyone can feel at ease.

Locations of THE TOBACCO

The following PARCO locations will now feature THE TOBACCO:

• - Ikebukuro PARCO
• - Shibuya PARCO
• - Urawa PARCO
• - Kichijoji PARCO
• - Chofu PARCO
• - Hibari-ga-oka PARCO
• - Kinshicho PARCO
• - PARCO_ya Ueno

About Cosodo Co., Ltd.

Founded in September 2017, Cosodo Co., Ltd. is headquartered in Chuo City, Tokyo. Under the leadership of CEO Gorou Yamashita, the company specializes in smoking area design, marketing services, and facility management. More information about their projects can be found on their official website: The Tobacco.

For further inquiries regarding press materials or additional information, please reach out to the public relations department at Cosodo Co., Ltd. via email: info@cosodo.co.jp.