MagicPod Implementation
2025-10-31 03:11:25

Polaris Orbis Holdings Implements MagicPod to Eliminate Manual Test Workloads

Polaris Orbis Holdings Adopts MagicPod to Streamline Testing Processes



Polaris Orbis Holdings, a prominent player in the beauty and cosmetics industry, has made a significant advancement in its development process by implementing the AI test automation platform, MagicPod. This strategic move aims to tackle the increasing workload associated with manual testing, capturing the attention of the industry and providing a model for efficiency.

Founded on established brands, Polaris is gearing up to celebrate its centennial in 2029. The company focuses on aging care and skin whitening products and has expanded its reach with various unique brands that cater to diverse beauty values. However, as the digital landscape evolves, so too do the challenges related to testing.

The Challenge of Manual Testing


Polaris Orbis faced substantial challenges due to an over-reliance on manual testing, leading to wasted time and resources. Working within an environment that suffered from inefficient automated tests and an overloaded manual testing burden, the team realized a change was necessary. After a thorough evaluation, they committed to MagicPod, drawn by its transparent pricing and the advantage of unlimited executions.

By opting for a small-scale initiation, Polaris successfully reduced their manual testing workload by up to four hours per sprint, thus enabling the team to redirect their focus towards cultivating a culture of quality rather than performing obligatory tasks.

Insights from the Digital Solutions Center


In a recent interview, Miho Hayakawa and Daikazu Kawata from the Group Digital Solutions Center shared their thoughts on the transformation.

  • - Miho Hayakawa, Leader of the IT Product Development Team:
"Initially, our system development was outsourced. However, in response to rapid market changes, we internalized our development team in January 2023. There was a concern that the pace of development could slow due to manual testing workloads, prompting our early decision to automate testing."

  • - Daikazu Kawata, Scrum Master of the IT Product Development Team:
"Upon joining, I observed that our existing tests were not maintained and that quality assurance depended heavily on manual testing practices. This realization pushed us to explore no-code tools for ease of use, with MagicPod standing out primarily due to its unlimited test executions and competitive pricing."

The incorporation of MagicPod has markedly shifted the team's perception of testing. What was once seen as a mere procedural necessity is now acknowledged as a vital process in safeguarding quality. Hayakawa emphasizes starting small and iterating towards larger goals as a recipe for success, with MagicPod serving as a practical option in this journey.

If you're interested in exploring the benefits of MagicPod for your organization, they offer consulting and a two-week free trial, which can be accessed here.

What is MagicPod?


MagicPod is an AI-driven test automation platform that caters to both mobile app testing and web applications. Its intuitive design allows users to operate it without specialized programming skills. Further, the cloud-based service enhances maintenance capabilities, and the incorporation of AI facilitates automated corrections, thereby reducing the manual workload associated with various testing programs. With over 500 companies, particularly leading firms in the IT industry, already utilizing MagicPod, its rise in popularity is indicative of its effectiveness.

For more information, you can visit the official MagicPod site, or view their introductory video here.

Company Details


  • - Company Name: MagicPod Co., Ltd.
  • - CEO: Nozomi Ito
  • - Location: 1-2, Nihonbashi Hakozaki-cho, Chuo-ku, Tokyo, 4th floor of The Shore Nihonbashi Kayaba-cho
  • - Founded: July 2012
  • - Business Description: Development and operation of the AI technology-based test automation cloud service "MagicPod."
  • - Corporate URL



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