OlyBet Expands Its Portfolio with UCI MTB Partnership in France

OlyBet's Strategic Partnership with UCI Mountain Bike

In an effort to expand its brand presence in France, OlyBet has announced a new partnership with Warner Bros. Discovery (WBD) Sports and the WHOOP UCI Mountain Bike World Series. This agreement positions OlyBet as the Official Regional Betting Partner for the Mountain Bike World Series in France, an exciting development for both the brand and the sport itself.

The Mountain Bike World Series has been gaining traction, especially with the rise of live broadcasts that now reach viewers in 76 countries. OlyBet's involvement will be prominently showcased during the key seasonal events held in Loudenvielle and Haute-Savoie, ensuring that the brand is highly visible through on-track branding and engaging customer activations at both venues.

A Vision for Growth

Corey Plummer, the CEO and Chairman of OlyBet Group, expressed enthusiasm about the partnership. He stated, "OlyBet is known for sponsoring engaging sports entertainment, iconic events, and legendary artists. We are excited to partner with the WHOOP UCI Mountain Bike Series to highlight the tremendous athletes and competitors in this sport and its sporting lifestyle." This sentiment reflects OlyBet’s commitment to fostering a culture of sportsmanship and community.

As mountain biking continues to grow in popularity, the decision to collaborate with renowned entities like WHOOP and WBD Sports symbolizes a strategic move to elevate the sport's profile. Chris Ball, the Vice President of Cycling Events at WBD Sports, remarked on OlyBet's status as a leading sports gaming brand in the Baltics and how this partnership signifies a new chapter for mountain biking, likening its status to that of mainstream sports.

Strengthening Local Communities

Beyond its marketing ambitions, OlyBet is dedicated to contributing to local sports communities and supporting aspiring athletes. The brand is well-established across Europe, with existing partnerships that include collaborations with Stade Toulousain, Paris Basketball, and clubs in LaLiga and Serie A. By bringing mountain biking into its fold, OlyBet is not only endorsing a sport but also enhancing the local sporting culture.

One of the key aspects of this partnership is the commitment to offer unique experiences to fans across various platforms, including leisure events, sports bars, casinos, and online interactions. As the landscape of sports entertainment evolves, OlyBet is keen on providing innovative and engaging experiences that resonate with a broad audience.

Future Outlook

As OlyBet and WHOOP embark on this partnership, they are set to put mountain biking at the forefront of sporting entertainment in France, showcasing the dedication and talent of athletes in this thrilling sport. The collaboration promises to be beneficial, not only for OlyBet’s brand image but also for fostering a passionate community around mountain biking.

The Mountain Bike World Series is poised for an exciting season ahead, with the support and promotion from partners like OlyBet paving the way for strategic growth and audience engagement. With both brands sharing a collective vision to unite the sports community, this partnership signifies the potential for substantial impact in the world of mountain biking and beyond.