Catalonia Validated as the Culinary Gem of the World by Celebrity Chefs
making it the first European region recognized by the International Institute of Gastronomy, Culture, Arts and Tourism (IGCAT).
The essence of this initiative comes alive in a vibrant advertising campaign featuring 140 prominent figures from the culinary realm. Filmed across seven picturesque locations, including Barcelona, Peratallada, Escala (Costa Brava), Valls (Costa Dorada), muscle farms of the Ebre Delta, Lleida, Vall de Boí (Pyrenees), and Penedès (Barcelona Landscapes), the campaign brings together the flavors and culture of Catalonia.
It's a celebration not just of culinary prowess but of a community dedicated to pushing the boundaries of gastronomy, further guaranteeing that Catalonia will continue to be recognized and admired globally for its exceptional cuisine. The message is clear: Catalonia’s unique blend of innovation and tradition, coupled with its essential agro-food industry, sets it apart as a beacon of culinary excellence and a must-visit destination for food enthusiasts worldwide.
Through these concerted efforts, Catalonia is poised to not only retain its crown as a gastronomic leader but also inspire generations of chefs and food lovers to explore the rich culinary landscape that the region has to offer. The future is bright for Catalonia, with its cuisine and culture thriving at the forefront of global gastronomy.
The essence of this initiative comes alive in a vibrant advertising campaign featuring 140 prominent figures from the culinary realm. Filmed across seven picturesque locations, including Barcelona, Peratallada, Escala (Costa Brava), Valls (Costa Dorada), muscle farms of the Ebre Delta, Lleida, Vall de Boí (Pyrenees), and Penedès (Barcelona Landscapes), the campaign brings together the flavors and culture of Catalonia.
It's a celebration not just of culinary prowess but of a community dedicated to pushing the boundaries of gastronomy, further guaranteeing that Catalonia will continue to be recognized and admired globally for its exceptional cuisine. The message is clear: Catalonia’s unique blend of innovation and tradition, coupled with its essential agro-food industry, sets it apart as a beacon of culinary excellence and a must-visit destination for food enthusiasts worldwide.
Through these concerted efforts, Catalonia is poised to not only retain its crown as a gastronomic leader but also inspire generations of chefs and food lovers to explore the rich culinary landscape that the region has to offer. The future is bright for Catalonia, with its cuisine and culture thriving at the forefront of global gastronomy.
Topics Consumer Products & Retail）
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