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Clinch and Amazon Ads Partnership

Introduction
In an era where targeted advertising is essential for brands, Clinch has taken a significant step by partnering with Amazon Ads. This collaboration not only positions Clinch as an innovative leader in the advertising space but also introduces the first third-party ad serving solution capable of utilizing Amazon Custom Audiences.

What Are Amazon Custom Audiences?
Amazon Custom Audiences (CA) allows brands to engage with specific shopper segments that are crafted based on their behaviors, including shopping patterns, streaming activities, gaming, and more. These insights provide advertisers with the capability to reach out to customers more effectively, thus increasing ad relevance and potential conversion rates.

Innovative S2S Integration
Clinch has developed a server-to-server (S2S) integration that enables a seamless connection between its platform and Amazon's demand-side platform (DSP). This unique integration empowers advertisers to serve ads to Amazon Custom Audiences with enhanced precision while maintaining stringent privacy protocols. By minimizing data exposure through techniques like truncated IP addresses and privacy-safe geolocation targeting, Clinch ensures that user privacy is respected throughout the advertising process.

Benefits for Advertisers

• - Expanded Targeting Capabilities: Clinch users can now tap into Amazon's vast behavioral data, creating more defined and targeted audience segments.
• - Privacy-Centric Approach: With features ensuring effective targeting without compromising user privacy, this integration is designed for the modern advertising landscape.
• - Streamlined Workflow: Campaign management has never been easier, as Clinch's interface automates many processes, allowing for quick setup and deployment of campaigns across Amazon’s inventory.
• - Advanced Creative Optimization: Clinch enables brands to tailor their advertising creatively based on the insights derived from Amazon’s custom audiences, thus enhancing the overall user experience.

Initial User Experience
Major companies like Keurig Dr Pepper are among the first to leverage this integration, enhancing their advertising strategies for product launches and seasonal campaigns. Ben Sylvan, SVP Connected Media at Keurig Dr Pepper, expressed enthusiasm about the collaboration, highlighting that it allows them to connect their creative efforts directly with highly engaged audiences across multiple platforms.

Conclusion
Clinch's new partnership with Amazon Ads represents a significant advancement in omnichannel advertising, ensuring that brands can activate smarter strategies while respecting consumer privacy. As advertisers increasingly seek efficient ways to engage audiences, this innovative solution will likely set a standard in the industry, emphasizing the importance of privacy and personalization in the digital advertising space. Clinch is committed to driving better advertising outcomes by focusing on agility, precision, and consumer trust.

About Clinch
Clinch operates as an AI-powered advertising technology firm providing brands and agencies with the tools necessary for effective omnichannel advertising. Its platform, known as Flight Control, streamlines workflows across all campaign stakeholders, enhancing productivity and reducing time and cost-related challenges. To learn more about Clinch, visit www.clinch.co.