Detroit Lions and Comerica Bank Partnership: A Winning Play for Community Support

Detroit Lions and Comerica Bank: Driving Change in Metro Detroit

In a remarkable initiative, the Detroit Lions have partnered with Comerica Bank to enhance community welfare in the Metro Detroit area through the Comerica First Down Program. As part of their ongoing commitment, this partnership enters its ninth season, utilizing the sports field's success to create a positive impact off the field.

Every time the Lions achieve a first down during their home games at Ford Field, Comerica Bank donates $100 to various local philanthropic organizations. This incentivizes not just athletic performance, but also community engagement, showcasing the Lions' influence beyond the game.

The Lions have been celebrated for their dynamic offensive performance in recent seasons. Over the last three years, they have averaged an impressive 24.2 first downs per home game, significantly outpacing their competitors in the NFL. The results are not just impressive on the field but also translate financially into substantial contributions for community partners. For instance, the Lions recorded 630 first downs at home since 2022, leading to a remarkable contribution of $63,000 to community organizations. Such achievements highlight how athletic success can directly benefit those in need.

Steve Davis, Comerica Bank's Michigan Market President, expresses pride in this collaboration, noting the shared commitment to uplifting community members. He emphasizes, "As we proudly cheer on the Lions, we also see firsthand how their success impacts our city and state, both on and off the field." This partnership not only supports the Lions but reinforces the belief that sporting events can be a platform for social change.

Last season marked milestones for the Comerica First Down Program as it recorded a donation amount reaching $22,900. This was made possible due to the Lions setting a franchise record for first downs. One of the highlights included a single-game record where the Lions attained 38 first downs against the Jacksonville Jaguars, resulting in a significant contribution to the Hannan Center. This organization focuses on empowering older adults within the Michigan community, showcasing how sports can channel funding to enhance quality of life.

As the 2025 NFL season approaches, excitement builds around the Lions' opening game on September 14, against their rivals, the Chicago Bears. This event not only marks the start of the season but serves as an opportunity for the Comerica First Down Program to highlight its commitment to impactful local organizations. On this occasion, contributions will support Men Who Dare, dedicated to providing necessary resources for underserved youth pursuing higher education.

The First Down Program extends its community support through various organizations throughout the season, demonstrating a commitment that resonates throughout the Detroit community. Other beneficiaries across the eight home games include organizations like Community Up, the Aktive Minds Foundation, and the National Entrepreneurs Association, all aligning with Comerica’s mission of transforming sporting success into social progress.

Since its inception in 2017, the Comerica First Down Program has facilitated nearly $156,000 in contributions to over 50 local nonprofits. Previous recipients of this support have included ACCESS, GROW, and the Charles H. Wright Museum of African American History among many others.

Comerica Bank, established in Detroit in 1849, stands as Michigan's longest-serving bank and the largest employer in the region. With a vibrant history centered around community service, Comerica remains committed to promoting financial health and supporting charitable causes that enrich residents' lives.

In conclusion, the partnership between the Detroit Lions and Comerica Bank exemplifies how teamwork can lead to meaningful outcomes that extend far beyond sports. By celebrating first downs, both the team and the bank engage in a transformative journey, contributing to the flourishing landscape of Metro Detroit’s charitable organizations. This initiative is not merely about sports; it’s a demonstration of community care and support, fostering a sense of unity and progress in the face of challenges.