#USA #Arlington #Clear Channel #Military Appreciation #USO

Clear Channel Outdoor and USO Unite for a Purposeful Campaign

This May marks Military Appreciation Month, a time dedicated to honoring the sacrifices of U.S. military service members and their families. In observance of this important occasion, Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO) have joined forces to launch a powerful nationwide digital out-of-home (DOOH) campaign. The campaign, branded under the motivating theme “It Starts With You,” aims to inspire Americans to demonstrate their appreciation for those who serve in the military.

Across numerous major markets and airports, digital billboards will promote this initiative, inviting citizens to express gratitude toward military personnel and highlight the unique challenges faced by this less than one percent of the population that defends the nation. The initiative not only brings awareness but also emphasizes that these service members play a vital role in ensuring the safety and well-being of every American citizen.

The Importance of Recognizing Service Members

Adrian Slagle, the Chief Marketing Officer of USO, articulated the significance of this campaign, stating, "We’re grateful for our ongoing strategic partnership with Clear Channel Outdoor and their commitment to support the people who serve in the military and their families. Military Appreciation Month is the perfect time to show service members they are valued and appreciated for the sacrifices they make every day. This campaign highlights how individual actions, no matter how big or small, strengthen service members and their families."

The messaging being displayed will serve as a poignant reminder that America's service members shoulder unique challenges, bringing awareness to their needs and sacrifices. According to the USO, they are uniquely positioned as a nonprofit organization that can effectively reach service personnel and their families around the world, offering various programs designed to provide holistic support.

Clear Channel Outdoor: A Commitment to Visibility and Support

Clear Channel Outdoor’s commitment to service members extends deep into the community, with many employees being former service members, echoing their dedication to this cause. Dan Levi, the Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor, noted, "We’re proud of the partnership we’ve built with the USO to continue recognizing the sacrifices made by those who serve. Through this year’s digital billboard campaign, we hope to inspire millions of Americans to also show their appreciation and remind them that every expression of gratitude makes a meaningful impact on service members and their families."

This collaboration reflects an ongoing dedication to spotlighting the importance of military services in society. The campaign's intent is clear: it encourages actions of gratitude and reminds Americans that each acknowledgment counts.

How to Participate

To engage with this movement and support service members, individuals are encouraged to visit USO.org/May. There, you can find ways to express your gratitude, whether through sending messages of appreciation or learning more about the USO's important work.

The USO has been a steadfast provider for military families since 1941, delivering impactful support through over 250 locations worldwide, care package programs, entertainment, and various forms of programming aimed at military spouses and youth.

In conclusion, this campaign is more than just a promotion; it is an invitation to reflect on the sacrifices made by service members and to foster a culture of gratitude within communities across the nation. Every small action of support helps reinforce the value and dignity of those who serve, contributing to a brighter future for military families.

To keep up with this initiative and learn more about how you can help, follow USO on social media platforms or visit their official website.