#United States #Walmart #Little Rock #Hi Peach Layne #Hair Repair Oil

Hi Peach Layne Unveils New Hair Repair Oil at Walmart

In a significant move for their beauty brand, Hi Peach Layne has officially launched its first hair care product, the Hair Repair Oil Advanced Renewal, priced affordably at $9.97. The product is available across 1,073 Walmart stores as part of the retailer's dedicated endcap, showcasing Beauty Finds Under $10. This release heralds the brand's venture into hair care, echoing its mission to offer high-quality beauty solutions at accessible prices.

The Hair Repair Oil is expertly designed for daily application across all hair types, including those treated with color or chemicals. It promises to revive dry and brittle hair, infusing it with softness and radiance without any greasy residue. With its impressive blend of ingredients, the oil not only enhances shine but also provides up to 48 hours of frizz control and safeguards against heat damage at temperatures up to 450°F.

Formula Highlights

The core of this innovative oil is Isohexadecane, a lightweight component that facilitates easy application and quick absorption. This advanced formulation differentiates itself from traditional hair oils that often leave a heavy feel. Instead, Hi Peach Layne combines this lightweight base with salon-quality silicone technology, successfully emulating the results of luxury hair products. The presence of Phenyl Trimethicone gives the oil its high-shine effect, while Vitamin E and Carrot Root Extract provide nourishing benefits.

In clinical tests, it was found that the oil significantly increased hair's luster by a remarkable 94% and sealed off 36% of split ends after just one use. It is also designed to seamlessly blend into routine hair care applications, offering versatility for users. One to three drops can be applied to damp or dry hair for enhanced shine or mixed into conditioners for added nourishment.

A Personal Touch from the Founders

For co-founder Rachael Oberste, the launch into Walmart holds special significance, marking a return to her roots. Oberste began her career as a buyer at Walmart in Bentonville, Arkansas, where she first learned the ins and outs of retail. Her journey with co-founder Sarah Reid eventually led to the establishment of Hi Peach Layne in Little Rock. Oberste remarked, “Bringing our first hair product to Walmart shelves feels like a full-circle moment. It is fulfilling to create a product that rivals higher-end brands while remaining accessible to everyday consumers.”

Co-founder Sarah Reid, known for her creative vision at Hi Peach Layne, emphasized the brand's agility in the beauty market. “We quickly bring trends to life—ideas don’t just sit in boardrooms at Hi Peach Layne,” she explained. “We focus on understanding consumer desires across the beauty spectrum and aim to deliver incredible experiences at logical prices. Hair Repair Oil encapsulates this philosophy beautifully.”

About Hi Peach Layne

Founded by Oberste and Reid, Hi Peach Layne is a women-led brand committed to making premium beauty affordable. Since its inception in 2023, the brand has expanded from bath and body products into hair care and other essentials, maintaining a focus on fun designs, engaging fragrances, and effective formulations.

With a commitment to cruelty-free products, Hi Peach Layne avoids parabens, sulfates, and phthalates, ensuring that their offerings are both effective and respectful of consumers’ values. As Hi Peach Layne continues to garner attention nationwide, the launch of Hair Repair Oil is not just about a new product, but a step forward in the brand's journey to democratize beauty. Customers can purchase Hair Repair Oil at Walmart and select retailers across the country, and more details are available at hipeachlayne.com.