Unifrutti Group Welcomes José Antonio Gómez Bazán as New CEO to Propel Future Growth

Unifrutti Group Welcomes a New Visionary CEO

In a significant development for the global fresh produce industry, Unifrutti Group has appointed José Antonio Gómez Bazán as its new Group Chief Executive Officer. This decision marks a strategic shift as the company aims to enhance its operational efficiency and expand its integrated fruit platform across the globe.

Headquartered in Abu Dhabi, José Antonio comes with over two decades of extensive experience in the international food sector, particularly in the fresh produce realm. His previous tenure at Camposol, a well-known multinational company based in Peru, prepared him for this role. His journey there included positions as Chief Commercial Officer and Managing Director of the international division, culminating in his appointment as CEO in 2021.

During his time at Camposol, he played a pivotal role in navigating the complexities of the fresh produce market, specializing in avocados, blueberries, mandarins, grapes, and mangoes. His leadership not only enhanced the company's market position but also strengthened its brand reputation in the competitive landscape of fresh fruit.

Moreover, José Antonio's leadership experience extends beyond his professional roles; he has served on esteemed boards including the United Fresh Produce Association and the Produce Marketing Association. His insights have been influential, particularly as Vice Chair of the Peruvian Avocado Commission and as a Director at the World Avocado Organization. An alumnus of Harvard Business School, he completed his Advanced Management Program, further augmenting his credentials with an MBA from INCAE Business School.

In his first statement following his appointment, José Antonio expressed great enthusiasm for joining Unifrutti, a company with a proud heritage exceeding 75 years. He highlighted the immense strength of Unifrutti, which lies in its workforce, quality farms, and longstanding customer relationships worldwide. The CEO emphasized the importance of collaboration with the Unifrutti teams to not only grow the business but also to deepen partnerships with clients. His commitment revolves around maintaining the company’s standard for quality and sustainability in the fresh fruit market.

Transitioning from the role of Interim Group CEO, Svet Varadzhakov will continue to serve on the Unifrutti Board, ensuring a seamless handover of leadership as the company embarks on this new chapter.

Unifrutti Group stands at the forefront of the fresh fruit distribution market, with operations and commercial platforms spanning continents from the Americas to Europe, Africa, the Middle East, and Asia. The company’s dual-hemisphere supply model is a strategic advantage, enabling year-round availability of premium high-quality fruit, which is critical in meeting global market demands.

As Unifrutti Group prepares for the future under José Antonio Gómez Bazán's leadership, the industry watches closely, curious about what strategies and innovations will emerge to redefine fresh produce distribution. This new phase represents not just a change at the top but an opportunity to solidify Unifrutti’s standing as a leader in quality and sustainability in the global fruit market.

For more information on Unifrutti and its extensive offerings, visit Unifrutti Group.