#Japan #Tokyo #LINE #PR TIMES #NAVICUS

Free Webinar on Effective Management of Municipal LINE Official Accounts

Introduction

As severe natural disasters have become more frequent and impactful in recent years, the vital need for municipalities to disseminate information swiftly and accurately has grown significantly. Recognizing this, NAVICUS—a company specializing in communication strategies for businesses and local governments—has teamed up with LINE Yahoo and PR TIMES to host a free online webinar targeting municipal officials. This event will take place on January 13, 2026, from 1:00 PM to 2:30 PM (JST).

Webinar Objectives

The primary goal of this webinar is to equip attendees with essential insights into how municipalities can effectively harness their LINE official accounts not just in times of disaster but also in everyday operations. We believe that emergency communication does not occur spontaneously; rather, it is built on a foundation of consistent relationship building with community members, initiated long before crises arise. Thus, we will discuss how to ensure that municipalities are always prepared to deliver timely and accurate information to their citizens.

Background

Many municipalities face several challenges when it comes to effective communication during emergencies:

• - Issues with Information Delivery: Often, crucial information fails to reach citizens when it is needed most.
• - Disjointed Operations: There may be stark differences in how LINE accounts are managed during normal times versus emergencies.
• - Resource Limitations: There may not be enough resources available to send updates during disaster recovery and reconstruction phases.

During this webinar, we will outline how involvement during regular periods will yield better results during crises, establishing a seamless transition from normalcy to emergencies. We will give actionable strategies on making municipal LINE accounts more effective in reaching citizens.

Key Takeaways

Participants will learn:

• - The Importance of Pre-Engagement: Why increasing friends on LINE accounts during regular times directly impacts the efficacy of information delivery during emergencies.
• - Retention Strategies: Specific tactics for friend addition and retention on municipal LINE accounts.
• - Informative Outreach: Effective methods for delivering information both during crises and in recovery stages.
• - Press Release Utilization: How to leverage press releases for effective communication during emergencies and reconstruction periods.
• - Free Support Programs: Options available for municipalities, including free disaster recovery support programs that can be activated during emergencies.

Target Audience

This webinar is recommended for:

• - Municipal officials responsible for managing LINE official accounts
• - Individuals feeling uncertain about their communication strategies during disasters
• - Those looking to align normal operations with emergency procedures
• - Professionals in public relations, crisis management, or any department involved in resident communication

Event Details

• - Title: Why Municipalities Should Increase LINE Friend Connections - Building Citizen Engagement from Regular Design to Emergency Preparedness
• - Date: January 13, 2026
• - Time: 1:00 PM - 2:30 PM (JST)
• - Format: Online (Zoom)
• - Cost: Free
• - Target Audience: Municipal LINE account managers, public relations and information policy officers, crisis management officers
• - Speakers:

- Kazunari Takeuchi, CEO, NAVICUS
- Ayaka Takahashi, Public Promotion Division, LINE Yahoo
- Naoyuki Takada, Partner Business Development, PR TIMES
- Masato Yamuka, Social Action Promotion, LINE Yahoo (seconded from Yokohama City)
- Kumika Minagawa, Social Action Promotion, LINE Yahoo (Moderator)

How to Register

Interested parties can register for the webinar at the following link:
Register Here

Contact Information

For more information regarding this event, please contact the President's Office at NAVICUS. Ensure you select "Other" under the inquiry type at the contact form on their website:
Contact NAVICUS

About NAVICUS

NAVICUS is dedicated to enhancing communication strategies for businesses and local governments. With a focus on community engagement, we cater to various sectors, including retail, manufacturing, and entertainment, effectively managing the unique challenges posed by large corporations and complex approval processes. We have cumulatively supported organizations to gain over 101 million followers across different platforms as of May 2025. Recently, NAVICUS joined the PR TIMES group in December 2023, thereby expanding our support capabilities.

Services Offered

• - Communication Strategy Design
• - Campaign Planning and Management
• - Social Media Management (X, Facebook, Instagram, LINE, TikTok, YouTube, Discord, etc.)
• - Web Advertising
• - Fan Events (Offline and Live Streaming)
• - Marketing Seminars
• - Effectiveness Analysis of Communication Initiatives
• - Community Support for the Gaming and Entertainment Industry
• - Hometown Tax Marketing Support
• - Municipal Social Media Promotions
• - Instagram Recruitment Support
• - Consulting for IT Web Services

Visit our corporate website: NAVICUS Corporate Site
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